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RANGE REVIEW: POS & MERCHANDISING


Since AMTECH launched its power tool range at this year’s Spring Fair, the proposition has gone from strength to strength, the company says. Amtech product manager, Val Lu says: “The success of our power tools has primarily been down to selecting specific products that will fulfil basic DIY tasks around the home environment effectively. In addition, the very competitive price points and two-year guarantee has helped switch our customers and consumers at the moment of choice”. Retail and wholesale outlets are also supported with dedicated merchandising stands and educational SKU-specific POS.  01895 435556  contact@dktools.com


Home and garden pest control product supplier STV has introduced two new adaptable display formats for merchandising ranges in garden, DIY, and country stores. The Double-Sided Display is designed to promote key product groups at peak season and is supplied with in-built video capability. Supplied with wheels for easy manoeuvrability, the Double- Sided Displays provide a semi-permanent merchandising tool that can be strategically positioned in any store to maximise off-shelf sales. The Universal Floor Display is a multi- use, permanent display solution for larger, longer products such as the new All-in-One Fence Kits and Hawk Kite from Defenders. Display Units and products are available for immediate delivery through preferred wholesalers including Decco, Stax and Home Hardware.  01953 881580  info@stvpestcontrol.com


WHO’SWHO DAWN REYNOLDS


CUSTOMER SERVICE MANAGER, ERA HOME SECURITY


Dawn Reynolds is ERA Home Security’s Customer Services Manager and knows the business and its products inside out after notching up 27yrs service with the company – the last 15 in her current role. Having worked in the warehouse, on reception, and in sales, credit control and logistics, gives Dawn a huge advantage when helping customers with their queries. Now in charge of a 27-strong team, Dawn’s current challenge is to integrate a team of technicians and mobile engineers to ensure that ERA provides the best possible service for its customers.


Dawn said: “I love my job and I’m proud to work for a business that genuinely puts the customer first. Anyone can offer great products but that needs to be backed up with excellent after care too. ERA’s ability to combine innovative product ranges with superb customer support is what makes it the UK’s leading home security specialist.”


WSH WIREWORKS designs and manufactures quality bespoke metal display stands and baskets, specialising in the retail sector. This example is a metal display stand it recently manufactured with a quick turnaround for a brand displaying its products in a well-known chain of garden centres. Metal display stands are a great advertising tool and, if designed well, have a positive effect on your brand presence and product sales. WSH Wireworks will use its knowledge and expertise to take you through the complete process, from initial designs to delivery, says the company  01580 819282  www.wshwireworks.co.uk


TOOLBANK has published the second update of its 80-page full-colour merchandising book, which includes displays and point of sale equipment from over 50 different brands. “We are fortunate that as a multi- brand distributor, with access to over 30,000 products, we can access some fantastic display equipment from our suppliers” said marketing director Simon Bicknell. “Our customer can create everything from a complete showroom refit to specific brand displays from the likes of Stanley, Bahco, Irwin, Forgefix, Dewalt and Karcher, as well


as cut cases, including paint,torches,tape,blades line pins and even mouse traps”  01322 321400  B2binfo@toolbank.com


16 DIY WEEK 10 AUGUST 2018 www.diyweek.net


CENTURION says it has everything you need to offer a retail-ready decorating range that includes brushes, rollers, trays, fillers, adhesives, wire brushes, scrapers, scissors and more. The high-quality Craftsman Pro range of brushes offers you great margins, whilset the Abrasives brand is made up of a complete range of preparation products, including sandpaper, steel wool, sanding discs and triangles and much more. Merchandising is available on all Centurion decorating products and, until the end of September, Centurion is offering an additional 5% off decorating merchandisers if you show this piece to your area sales manager.  01302 800262  sales@centurioneurope.co.uk


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