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RANGE REVIEW: POS & MERCHANDISING: RANGE REVIEW POS & MERCHANDISING REVIEW:


TIPS FOR EFFECTIVE AY


WINDOW DISPLA AND SHOP DESIGN


AY


Designers Claudia Herke from the bora.herke.palmisano design studio g ives top tips and advice for your shop design


NG


in your window display, as well as inside the shop,y,, as well as inside the s could encourage customers to discover products and buy them.


B In summer ...


The ‘eclectic gathering’ trend attracts your customers: the brilliant colours alone – lemon, pink, mandarin, azur e and r osé, enriched with gold and black - guarantee the optimum long-distance ef fect. Pillars or even r obust cardboar d tubes, arranged in an irregular fr equency help to present the products in a decorative way the strong ‘nude’ interior colour


uency ay


nterior colour y,, y.. In r,, they are particularly


ora.herke.palmisano is r esponsible for providing retail design insights and creating trend worlds at the festive Christmasworld exhibition in Frankfurt. Her e Claudia describes how a Christmasworld trend, positioned isplay


suitable for displaying exotic decorations. Supplement them with poles


fo r suspending products


- eit he r


clustered in the window display or arranged around the shop, in order to establish the connection between outside and in.


In autumn …


The calm ‘balanced sobriety’ style (bottom left) is very appr opriate: Choose natural colours such as cinnamon, grey, beige and whiy,, beige and white. Intr oduce attractive accents with black - for example, with Perspex cubes coloured in black as pedestals for your products. Put the focus particularly on the colours of autumn leaves, r ed gold and aubergine/Bordeaux r ed. Stylised water basins ar e reminiscent of Japanese gardens. Make cubes or ceiling hangings from bamboo poles; wooden surfaces with beautiful subtle grains ar e also very suitable as surface materials. Balanced sobriety comes into its own with black display surfaces and wood grains.


In winter and at Christmas time …


The opulent ‘splendid history’ style (pictur ed top) is a winner . Create excitement with string curtains – both in the window display and the shop layout. As an eye-catcher put just one lar ge golden chandelier in the centr e of the window – richly decorated with baubles o showcase the pr oducts, pull a few


r,, and floristry Toy.. To show


strings aside. Dark gr een and blue colours, combined with light blue, and warm gold, bronze and metallic tones, emphasise the festive character.


www.diyweek.net 10 AUGUST 2018 DIY WEEK 15


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