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RANGE REVIEW: POS & MERCHANDISING


THE DEATH OF THE HIGH STREET:


A


ll retailers know that


ecommerce


is a giant that is here to stay and,


ultimately, it would always


be a case of not if, but when it dominated the world of retail sales. Modern lives are busy and time is a precious commodity. Consumers have less and less time available to browse offline and the online experience is enhanced daily, with


12 DIY WEEK 10 AUGUST 2018


quicker delivery, in-depth reviews, experience


DIY, sharing and excellent


visibility and availability of products. It is vital in these testing times that merchandising plays a central role in attracting customers to the offline retail experiences that make or break retailers. As some retailers and product lines remain less affected by the online revolution, the offline experience needs to be seamless, convenient, value for money and laden with variety and choice.


food and high-value


commodities are examples of markets where consumers are keen to see and compare their purchases offline but, as online options become increasingly sophisticated and experiential, it’s vital that merchandising is used to competitive advantage in order to keep stores open and thriving.


Price, availability and promotion In this hectic 24-hour economy and society, customers need to feel they


HOW RETAIL MERCHANDISING CAN PROVIDE COMPETITIVE ADVANTAGE IN AN INCREASINGLY COMPETITIVE ENVIRONMENT


Today’s retail environment is increasingly fragile. Household names are closing stores at a rate of knots, with online retail and digital marketing providing an insurmountable challenge for many. Retail & Asset Solutions national business development director Lee Singers explains how DIY retailers can use merchandising to their advantage to compete in an increasingly tricky marketplace, where so many well-loved and established retailers are disappearing from view.


are seeing all the product options and prices available to them, quickly and conveniently on entering a store. Too often, products are illogically or randomly displayed, rather than offering a linear choice for consumers; paintbrushes next


to


paint, screws in ascending size and similar option tools and solutions grouped together. Customers want offline retail to emulate online in the sense of seamlessness, competitive pricing and exhaustive ranges.


www.diyweek.net


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