EVENT PREVIEW
HYVE GROUP LAUNCHES MORE VIRTUAL FORUMS IN SEPTEMBER
As well as Glee Gathering, Hyve Group has also announced Autumn Fair @ Home and Fashion Together (comprising Pure, Pure Origin, Moda and Scoop), two more completely virtual forums happening this September.
These forums will provide exhibitors and attendees with the opportunity to showcase and discover new products, engage with suppliers via ‘The Virtual Showroom’, and hear market-leading content from retailers and trend forecasters on what 2021 may hold for the industry and how they can kick-start their own sales now. The event teams behind Autumn Fair, Glee, Pure, Pure Origin, Moda and Scoop believe that these virtual forums are a key part in their new ‘Refuelling Retail’ initiative. This brand new initiative calls for all market players to refuel the retail industry after a challenging first eight months of 2020. Autumn Fair @ Home, Glee Gathering and Fashion Together will be non-commercial events allowing existing customers to participate at no additional cost aiming to connect the industry this autumn as all national and international retail trade exhibitions had to be cancelled due to Covid-19.
Julie Driscoll, UK Regional Director, says: “Our market-leading shows
are a vital cog in UK retail, our physical shows are places of discovery and dynamic environments where business is done – we want our virtual forums to offer a similar environment. There is no doubt that Covid-19 has impacted retail this year, however, we believe that now is the time to help refuel retail and help our community to bounce back. We hope that the free forums that we are offering to our customers this September really help to kick start product discovery. “We are confidently planning for our February shows, and whilst Autumn Fair @ Home, Glee Gathering and Fashion Together will offer a brilliant way to connect our community in September, it will also act as a great preview for what our retailers will see at Spring Fair, Moda, Pure, Pure Origin and Scoop in February. We look forward to opening the physical doors to our market-leading shows and being able to facilitate business finally being done in person again. What digital has shown us is that whilst it’s a great tool, there is no substitute to face-to-face meetings and being able to touch and feel product again.”
More information
Fashion Together is taking place on 1 - 2 September 2020, for more details visit
www.purelondon.com,
www.moda-uk.co.uk, and
https://scoop-international.com/Home
Autumn Fair @ Home is taking place on 8 - 9 September 2020, see
www.autumnfair.com for more details.
Glee Gathering is taking place on 15 – 16 September 2020 and more information is available online at
www.gleebirmingham.com
Dedicated Virtual Showrooms will provide buyers with an easy and accessible way to discover new brands and see what their current partners have to offer. The Virtual
14 DIY WEEK AUGUST 2020
Showrooms will provide carefully curated brand line-ups across the Glee website. Dynamic profiles will allow brands to put their best virtual foot forward and buyers
will be able to take a virtual tour, via lookbooks, video content, rich editorial, brand imagery and more.
Product Showcase
Another exciting development is the Product Showcase. Giving brands the opportunity to take buyers on showroom tours, or simply talk through their latest collection, the Product Showcase offers exhibitors the chance to submit a five-minute video to be shown to buyers during a sector-specific time slot. Sector categories will include: Garden Centres; Outdoor Entertainment and Decoration; Landscaping; Home and Gift; and Pets. Glee Gathering is open to all buyers and takes place on 15 and 16 September 2020. For more information, visit the event’s website at:
www.gleebirmingham. com
Next physical show Glee will return for its next physical edition with Glee at Spring Fair from 7 – 11 February 2021. Hosted at the NEC Birmingham, Spring Fair is the definitive marketplace for the home and gift industry.
Designed to provide buyers the opportunity to find new suppliers and product inspiration Spring Fair is the UK’s destination for over 50,000 retail professionals and 2,500 exhibitors.
Glee at Spring Fair showcases suppliers from Glee’s core show sectors
including: Landscaping
and Garden Decoration, Garden Care, Plants and Outdoor Entertaining. Providing access to an extensive product range, including everything from garden care to garden décor Glee at Spring Fair provides a pre-season touchpoint for Glee’s retailers and exhibitors to meet, network and do business. Visitors and buyers who wouldn’t usually see garden related products at the standalone Glee show can discover the latest concepts and trends for 2020, and source products, from small indoor plant pots to statement outdoor furniture. Brands exhibiting at Glee at Spring Fair will include: Fargro, Chain Products, Hellofresh, Gedney Bulb Company, Woodensoul, Chirpy Bird Foods and more.
www.diyweek.net
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