is a range of products available to meet the needs of the individual customer, and they don’t necessarily have to be expensive: “Of course, the focus areas of domestic security have changed with the times. Where keeping your home safe once meant installing an alarm and perhaps replacing the locks, there is now a whole range of options available, such as wireless cameras, smart hubs, and smart locks. The relative affordability of these products has resulted in a renewed public interest and desire to improve home security. According

to Nigel, social

media has a large part to play for

the growth in the industry: “The domestic security market is continuing to see growth on the whole. The increased demand for smart security solutions has been a key factor in growth, as well as increased consumer interest in news and local affairs. Our near constant use of social media means that the public is continually reminded of the dangers of not taking home security seriously.”

He continues: “As with any business that wishes to thrive in the 21st Century, the continued desire to develop new and innovative products is central to everything we do at Yale. And, with the kind of

history and experience that

few other businesses in our sector can offer, we like to think we’re perfectly positioned to push the industry forward.”

A seamless integration Even just a couple of years ago smart

technology wasn’t really

in the public conscience beyond hardcore early adopters. But, as with all things technology-led, things have proliferated to the point that people now tend to have an intrinsic idea of what we mean by smart security.

Nigel says this information is backed up in the company’s 2019 Smart Home Week survey, which found that 61% of adults aged over 55 use smart technology daily. This sector of the market has traditionally been conservative when it comes to new technology, but now it is

now seeing mass adoption across the board.

“Rather than individual product innovations, it has been the rise of the ecosystem that we’re excited about,” he explains. “The power of different products seamlessly communicating

across the

home opens up some amazing possibilities. Take, for example, the integration of the Yale Sync Smart Home Alarm and Philips Hue lighting. These two products offer so much on their own, but when combined, they provide a visual deterrent that is unprecedented in domestic security. Consider the situation where a burglar is caught out by the lights in a house flashing red in unison with a loud alarm siren – they’ll be sure to scarper!” With data being a huge talking point at the moment amongst both business owners and consumers, many people are expressing concerns about hacking and loss of personal data, and this is acting as a barrier for smart security. “In our survey, 71% of people stated that loss of personal data was a

barrier for purchase; we endeavour to reassure this particular mind-set that data security is a key focus for us as well as the wider industry,” Nigel states.

Even traditional security brands have developed and adapted their offering to incorporate the demand of smart technology, and Gemma Vincent, product manager at Master Lock UK says this kind of history is what has given the company the means to advance so successfully and says it was one of the first brands to do so: “Master Lock has a dedicated team of security experts based in the US and in Europe, researching and developing the latest and most robust technology. “Overall, we’re observing the same trend in Europe. Consumers are looking for security solutions that will offer peace of mind, ease of

access and flexibility of use

with reliable technology. At Master Lock, we anticipated that trend a couple of years ago and were one of the first security brands to offer Bluetooth solutions to our consumers. Unlike young start-up


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