The hardware store does this welthis well. They ocl. They occasional casionally ofly offer double and triple points on certain pr ducts to entice customers to buy. y. To get the most from this loyalty good idea not to

The hardware store MyDIYie does fer

double and triple p products to entice cu


points on certain ustomers to buy

promotion, it’s a go make it it’s

it’s a rarity tha

o get the most from this loyalty it’s

make it too comm all,all,

too commonplace. After rarity that

perceived value of an o ffering. another opportunity


ood idea not to monplace. After at incr increases the

perceived value of an offering. If customers know they will have another opportunity in a few weeks’ y in a few weeks’ time, they are far less likely to rush o the checkout. Keep to two-to-three time them enough regu customers to look fo

eases the If

time, they are far le ss likely to rush to the checkout. Keeping these offers to two-to-three times per year give them enough regularity for your customers to look forwar but not so commonp

ping these offers es per year give ularity for your to them,

but not so commonplace that it isn’t an exciting event!

orward to them, place that it isn’t

PersonalPersonalisation is onisation is one of the biggest buzzwords in online retail. Today, it’s routine for merchants to provide a llistist of suggested products based on what customers have already viewed. Or otherwiviewed. Or otherwise to link them to items they have viewed multiple times. In fact, survey of consumers believ who personalise t


encourage reward edemption redemption buzzwords in onlin

it’s routine for merch on what customers

ne of the biggest ne retail. Today hants to provide


of suggested products based s have already ise to link them

to items they have viewed multiple times. In fact, surveys show that 53% of consumers believe that who personalise

ys show that 53% etailers

ve that retailers their

their shopping shopping Personalising you

Personalising your promotions to ur promotions to encourage reward r

experience offer a more valuable service, wh to shop w

with r

experience offer a more valuable service, whilst 43% are more likely to shop with retailers personalpersonaliseised

But send sending customers ff of

hilst 43% are more likely fer

that offer

With this inith this in mind, why wouldn’t you personalpersonaliseise your loyalty programme as well? But

d recommendations. recommendations. your loyalty programme loyalty


is unlis unlikelyikely to bear fruit. You need to get your customers genuinely excited about your offerings.ferings. Yo to get

promotions for to get you

ant to ge them thinking about how your loyalty program will help them to realaliseise their desires. If your program doesn’t feel ‘useful’ to this end, your customers won’t want to participate.

excited abo want

how your lo them to ea program do end, your

Video game designers know better than anyone how to keep their players enga8ged. They leverage people’s


programme ideo game than anyon players en c

Gamify ogram

y. Pic

game in you up’ bonuses trophies wh achievemen

ne how to ke

keep them striving for the next level of play. Picture the average video game in your mind. There are ‘level- up’ bonuses, s, leadership boar leadership boards, and trophies when you complete certain achievements. This is the essence

people’s c ompetitive of play

cture the average video e are ‘level- ds, and

hen you complete certain nts. This is the essence

instincts to oesn’t feel ‘useful’ to this

to participa te. ‘Ga

fying’ mme

g’ you our rewar ards ir

random products uit.

ur customers genuinely You

ou need ou

their desires. If your oducts of


reminds participants of the rewardsewards (real and potential) that come from their efforts.

Research proves that gamification has a measurable impact. According to a 2017 study, tools and

Accordin to too ols such and

meaningfulness’ you

settings me

loyalty pr exp

more inter Here ar

so-called ‘task If

non-game If


(r al and potential) that come from their efforts. Resear

on ng

such as performance bars leaderboards increases

the use of game ds in non-gam in in participants.

you integrate this strategy into your loyalty programme, you will create a more interesting and engaging experience for your customers. Here are a couple of examples: TiTiered rewards programs – These the most


loyalty programmes because th provide customers with the most pow

are some of ya

thousands. But creating upper levels for

for the ‘chosen few’ with unique benefits is a big drawcard. This is especialpecially efly effective if your products are available from multiple vendors. ors. have known this for

can tho ben

are available from multiple vendo Airlrlinesines have known this for a very long time, hence why their frequent

esp Air


oduc ve

eque d. This

ery ent

n’t pr

iered rewards pr og mm

successful ful us

provide customers with the mo powerful incentive – exclusivity. y. Non-tiered loyalty programmes can’t provide this, because customers are aware that

they are one of els

que cts

ers ese

they ost

our ate ng

me ars me


flflier prier programmes reward their most loyal,

success ful

long-term customers with

perks like airport lounge access. Tracking your customer’s progress – To build a pr

programme, you need to consistently incentivise your customers. A one- communic tion when ogram

incentivise your customers. titime email

eta extr consistent

owded, and pdates


loyalty one-

me email communication when your customer joins your program is not enough. The retail space is extremely crowded, and people will quickly forget about you. Providing consistent updates is a great way to remind customers of how they can benefit by supporting your brand. Consider placing their loyalty status and the number of points they have to spend at the top of every email. That way,That way they will h ave this in mind as pr

oviding great way to

Consider placing their loy to

yalty status top of ev

mind as they look at your new product offerings.ferings. Building

they look at your new a

programme can seem pretty daunting but it really comes down to a couple of key principles; keeping things simple, and not putting barriers in the way of your customers’ efforts to earn/redeem points. If you keep this in mind, you stand to see a more dedicated customer base as well as a


successful ett

but it really comes down ff forts

dedicated customer base as well as jump in sales.


mers with ogress


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36