MAKE THE MOST OF GLEE
bringing
From getting outdoors more, to together
communities
and families over the simple act of nurturing plants, fruit and vegetables, is quite
Happy Gardening
simply a theme which encourages us to get dirt under our nails, make mistakes, try something new, and celebrate the act of interacting with gardens, plants and the great outdoors.
Complementing the Happy
Gardening theme will be the way in which the Retail Lab is presented. This year the area will benefit from a strong cubism design, chosen for its ability to be recreated within garden retail environments, as well as being reflective of the pop-up shop culture that has helped to make retailing more agile and able to respond to key trends almost immediately. Additionally, these cubes are representative of urban living – an area where bringing more greenery into the home will greatly improve the quality of life on offer. During the show, these ‘cubes’ will be created to help visitors to the Retail Lab go on a journey through both the Happy Gardening theme, as well as within the retail environment, providing inspiration at every step and showcasing how to maximise multiple sales through clever merchandising displays. Matthew added: “The market which Glee represents is constantly changing, which means Glee also has to change in order to better facilitate the needs and wants of all those in the supply chain, from supplier to retailer. The 2018 show is in great shape, and we are confident that Glee’s combined offering will arm all those that visit, and also all those that exhibit, with the tools, knowledge and inspiration they need to develop their offering in the year ahead, once again keeping garden retailing ahead of the curve. We’re excited for the market to see Glee 2018 in all its glory and look forward to welcoming everyone to the show come September.”
Special show features for 2018 With over three quarters of Glee’s audience coming to source new products, with many stating the importance of being able to touch and feel products previously only seen in catalogues, Glee 2018 will see even more focus on new products,
including The the
Product Showcase – created in partnership with Garden Trade News - relocating to the main floorspace.
each category receiving ever-popular
competition sees new designs and products perfectly displayed for your consideration, with the best of
the 22 DIY WEEK 24 AUGUST 2018
www.diyweek.net
accolade of a ‘Glee Award.’ Show visitors can also cast their vote for their favourite, awarding one lucky entrant with the title of ‘Retailers Choice Award’.
These awards recognise all that is
great within the gardening industry – from tool companies and seed suppliers, to garden writers, fruit nurseries and everything in between.
free, three-day Seminar Programme organised in conjunction with the Horticultural Trades Association (HTA), providing an enriched programme of
expert trading business
and garden retail advice to help grow your business through challenging
conditions. Plants will also be celebrated
through a new award introduced at Glee 2018. The ‘Best Green Heart Display’ award, in partnership with Woodlodge, has been introduced, whilst Garden Trade News’ annual Great Awards will be celebrating the ‘Greatest Awards Best Plant Retailing Team’. The winner of the latter award will be announced on Tuesday, September 11, designed to award those plant retailing teams that have gone above and beyond in 2018. This year Glee has partnered with leading consumer magazine, Grow Your Own, to introduce the prestigious Great British Growing Awards to the show come September.
The awards also recognise volunteers and community growing spaces. The winners and shortlisted brands of the 2018 award have already been announced, with the official ceremony and trophy presentation taking place on Tuesday 11th September at Glee. In addition to the awards, Glee is working closely with Grow Your Own to develop a consumer competition which will see 10 lucky consumers win the chance to attend Glee. Each winner will enjoy VIP access to Glee, including guided tours, access to the VIP lounge, complimentary refreshments and a limited-edition VIP goody bag. As always Glee will offer visitors a
This content will be derived from extensive industry research and is set to tackle key talking points, struggles and successes. This year they will focus on sharing their insight on the health and outlook of the industry and also how garden centres can engage with millennial and younger gardeners who will really drive the growth of the sector in years to come. Visitors will now be able to take full advantage of all Glee has to offer with brand new tours led by experienced industry experts from the event’s organisational team, Hornby Whitefoot (Glee’s PR team), and show partner, the HTA. Offering a unique and bespoke visitor experience, the 45-minute walking tours (starting daily from 10:30am) will take in the unmissable feature areas of the show including the New Product Showcase, Green Heart and the newly enhanced and dedicated pet sector - Pets at Glee. Each ‘stop’ on the tour will outline what is on offer, how retailers can benefit from spending time in each area and how they can maximise the inspiration and educational takeaway available.
Celebrating innovation
Marking its ninth ‘birthday’ in 2018, the Glee Innovators Zone has already helped more than
New
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