MAKE THE MOST OF GLEE
IT’S GLEE BUT NOT AS WE KNOW IT!
Organisers tell visitors to “get set for a revised, revitalised and refreshed Glee event” this year, as the show prepares to throw open its doors at the NEC Birmingham on September 10
D
uring its 44-year run as
the go-to
event for the garden retail industry, Glee has undergone many changes.
Reflective of the need to keep retail environments fresh and interesting, the 2018 event will be updated to a vibrant and revitalised Glee exhibition. From a new location, to a refreshed floorplan and a wealth of additional features and innovative content, Glee 2018 promises to be the show to attend if you want to stay ahead of the competition in 2019 and beyond, say organisers. Event director Matthew Mein explains: “Glee 2018 is all about arming retailers and suppliers with the tools, inspiration and knowledge to grow their businesses. This year
20 DIY WEEK 24 AUGUST 2018
we have curated a show that builds on the success of previous years but takes it to the next level. This means everything from a new floorplan that will help retailers to walk the show differently, sourcing new suppliers and exciting new products along the way, to a much more in-depth programme of content that will help cut through the noise regarding latest consumer trends, merchandising techniques and the future of garden retailing. The event is all about bringing together the most influential figures and brands from across the garden and outdoor leisure industry and providing them with a platform to network and find ways to grow together. In doing so we believe this will help to futureproof their businesses in this ever changing and demanding retail environment.”
Increased footprint at the NEC In 2018 Glee will be benefitting from a complete relocation
into NEC
halls 6,7,8, 19-20, providing the show with a much bigger footprint, and an even larger and more exciting exhibition. Exhibitors will be relocating to new stand spaces, whilst visitors will be walking an updated floorplan; discovering new products and companies at every turn. The overall effect will be a refreshed, revitalised event, as Matthew Mein explains: “Glee has been growing at a significant rate – we had over 200 new brands join us at the 2017 event - and that means we’ve outgrown our previous home. Glee has successfully relocated before, and we believe that
this
next move will be received with the same level of industry support. Not only will we be able to better
accommodate more exhibitors and visitors, but its refreshed layout will breathe new life into the show. This move is inspired by the way that retailers keep their store interesting for customers by constantly revising the layout. This way customers discover more, and ultimately spend more – something we know our exhibitors and visitors want to replicate during their time at Glee.”
Bigger content programme & high-profile speakers Building more content to help support the continuous growth of gardening in the UK will be a key theme of the 2018 event. Garden retailing is continuing to buck the trend, with growth for both garden retailers and suppliers continuing to grab the headlines. At Glee 2018 look out for more
www.diyweek.net
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
