SPRING FAIR REVIEW


Amtech saw a 50/50 divide between new and existing customers on its busy stand


Mica CEO Michael Ball added after the show, “We were pleased that a number of the big-name suppliers came on board with it [the new DIY & Home Improvement Hall] and, from the feedback I had on the stand, I think more may consider getting involved next year. We saw more independent retailers than we did in the last few years


at Totally, although the new hall wasn’t as continuously buzzing as the more established Home & Gift halls nearby. Hopefully that atmosphere will build in future years as it becomes established in its own right, and mixing up the floor-plan a little might also help.” The sense of the show being very much a trial-run for the industry


Busy aisles generated plenty of business throughout the 14 halls but DIY saw some quieter moments towards the afternoon


was palpable throughout the course of DIY Week’s time at the exhibition, and was clearly at the forefront of many supplier and visitors’ minds. Industry heavyweight Akzo Nobel – another conspicuous absentee from Totally – said that, while the show seemed to have been worthwhile by a mid-week point, it would not commit to a decision to return until


it had analysed the results. Channel sales manager James Nash told DIY Week: “For us, the show has been all about raising brand awareness and, for us, it’s been good. We’ve been treating this year as a bit of a trial run to see whether we’ll come back. But so far, it’s gone well.


“Hopefully the show will grow next year and, yes, we’d be


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24 FEBRUARY 2017 DIY WEEK 9


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