ADVERTISEMENT FEATURE


New products from Bord Na Móna exceed first year expectations


Since Bord na Móna UK introduced over 30 new SKUs to its range of horticultural products in January 2017, the company is reporting a level of success for the new additions which far surpasses initial expectations. With the introduction of a


comprehensive fertiliser range, Bord na Móna UK is now able to provide customers with a complete range of growing media and specialists fertilisers. Benefiting from an innovative granulated format, the fertilisers have been praised for their ease of use and clear branded packaging. Commenting on the positive


reception with which the range has been met, head of commercial Steve Harper said: “Since launching our fertiliser products last year, we have already surpassed our distribution target by over 40%! Bord na Móna UK is known for its superior quality offering and, when combined with our compost range, the new fertilisers provide an obvious, complementary choice for retailers and consumers alike.” As with all Bord na Móna UK


products, the new fertilisers are well supported at point of sale, including ‘Buy One Get One Free’ on-pack promotions and the company’s unique Product Picker. A first to the market POS concept, the Product Picker enables the consumer to select the most appropriate fertiliser for their individual plant, crop, or garden project. Alongside the consumer-friendly pack sizes and innovative formats, the Product Picker provides a useful introduction to fertiliser products and ensures Bord na Móna UK maintains its position as a leading name in the


10 YEARS OF AWARD-WINNING FORMULAS


The largest supplier of own-brand compost and growing media in the UK, Bord na Móna UK is celebrating its 10th year of ‘Best Buy’ formulas, as certified by consumer ratings magazine Which? Gardening. Since 2007, the company has manufactured a number of products under its popular Bord na Móna Growise brand which have gone on to receive ‘Best Buy’ status for quality and performance. Successful products include the peat-reduced multipurpose grow bag which was awarded ‘Best Buy’ status in 2016, when compared to similar products on the market.


Head of marketing June Dowling said: “Bord na Móna UK invests heavily in ongoing research into sustainable


growing media and peat-reduced compost. Our product development team are second to none and we are continuously looking at ways to progress our product range using the latest in green technology, in order to stay ahead of the game. Unlike our competitors, Bord na Móna has not once received a negative review for any of our products over the past ten years. This is hugely encouraging and demonstrates our ability to produce consistently positive results, regardless of the product in question.”


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Retailers interested in working with Bord na Móna UK should contact 0800 973 555, email info@thegreenergardener.com or visit the website


www.thegreenergardener.com. 24 FEBRUARY 2017 DIY WEEK 11


horticultural arena. The Company’s Pro-5 range has also been hailed a success amongst customers since entering the market last year. Combining high quality fertiliser and specialist growing media, the all-purpose premium range is proving to be a winner among consumers looking for superior products. Steve continued: “Pro-5 is a real innovation and is exceeding all expectations in terms of distribution both in the UK and Ireland. The key benefit of the range is the unique formulation which enables complete plant feeding in ways not previously seen in the retail market. This is a professional grade product which has been made available to


the consumer and it is proving more popular than we ever anticipated. It is still early days but based on the sales results of this first year, we are confident that our newest products


retain the key values for which Bord na Móna UK is so well known. We are committed to providing a best-in-class proposition, backed by security of supply.”


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