MADE IN BRITAIN M


THE VALUE OFTHE VALVALE VALUE OFEVA ‘HOME GROWN’


BHETA Home Im TA


A Home Improvement Executive Director PP aul Grinsell fers his thoughts on the opportunities created b y our industr y’ y’s retailers getting behind the Made in Britain message and wha t impact Brexit could havet impact Brexit could have


opportunity


etailers in the DIY and gar den industry supporting British manufacturers would create a major for


all


positivity about British design led to a resur gence in UK textile manufacture. It’s still the case that the more top- end and discretionary the purchase, the more ‘home-grown’ manufacture counts.


But ‘Made in Britain’ has interesting


parties. Pr oducts made in Britain are seen as desirable by consumers, denoting quality and craftsmanship. This is a really strong added-value positioning to have and it can be built into a strong and attractive proposition by both manufacturers and retailers. The DIY and garden sector should compare notes with the UK fashion and homewar es sectors where retail’s


‘HOME GROWN’ R


VA


BHETA Home ImTAA Home Improvement Executive Director aul Grinsell of offers his thoughts on the opportunities created b y our industrs retailers getting behind the Made in Britain message and wha


for the sector to get behind the possibilities of British manufacturing credentials should be even greater. All this makes an especially backdrop to


potential as an endorsement of quality and clever, rr, elevant innovation. It is up to the DIY and garden industries, as a whole, to make the most of this wherever it can.


As a slight aside, it’s also tr r


from a manufacturing point of view the ‘Made in Britain’ message is immensely powerful from an export perspective as well, so the motivation


aside, it’s also true that, facturing point of view,w,


growing trend for moving manufacture, wholly or partly back to the UK. There are many reasons for this trend, which have more to do with manufacturing costs and exchange rates than marketing.


the y,


y, But, it is true to say


that the Made in Britain badge is an increasingly good one to use in many sectors and the DIY and garden market is no exception.


Of course Brexit will have However


an impact but many UK manufacturers are actually receiving more enquiries now than prior to the EU Referendum. r,, they are, at the same


time, anticipating rising costs for raw materials, many of which are imported from the EU.


Finding


sufficient numbers of skilled staff may also become a threat for both manufacture and retail.


A number of companies come to mind who I believe are getting it right and these are Stewart Plastics, Monument Tools and Whatmore.


To ools and Wha


MADE IN BRIT N TAIN


www.diyweek.net


24 FEBRUARY 2017 DIY WEEK 21


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