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PRODUCT NEWS


MERCER LEISURE describes its 2020 collection as the most exciting range ever, with 2019 seeing huge growth for the company and 2020 looking set to see the progress continue, the company says. With 18 garden furniture ranges in the collection, Mercer believes that it offers the biggest range available in the UK. With three new sales representatives in England and Wales and a sales force in Scotland and Ireland Mercer Leisure say it is ready to roll out quality and service throughout the British Isles. n 028 9261 9881 n www.merceragencies.com n Hall 6 P70-Q71 and N72-P73


MERCER LEISURE introduces the new APLUS fabric used in its Stockholm range. APLUS is a 30% Polyester and 70% PVC super fabric with a tearing strength of 135N making it the perfect fabric for a long lasting, maintenance free range of garden furniture. The fabric is both waterproof and fireproof and is both frost proof to -30 degrees and heatproof to 70 degrees Celsius. The aluminium framed Stockholm collection consists of both dining and casual sets with a full five year guarantee, says the company. n 028 9261 9881 n www.merceragencies.com n Hall 6 P70-Q71 and N72-P73


ADVERTISEMENT FEATURE


Fiskars at Glee 2019 Helping to build your business


At Glee 2019, Fiskars will be showcasing its extensive range of innovative and high-performing gardening tools at its stand (8D80-E81), including the revolutionary new Norden Axe range. Building on the company’s long Nordic heritage,


the revolutionary Norden Axes are safe, sharp and durable. For the first time in Fiskars’ 300-year-old axe making history, the tools have a beautifully crafted wooden hickory handle. The axes marry old tradition with new technology to produce an axe that has wide appeal with guaranteed performance.


Alongside the Norden Axe collection, the company will showcase its ever popular garden tool solutions, enabling visitors to see the visual impact of an attractive Fiskars product display.


Campaigns to drive sales for all


Fiskars continues to lead the way when it comes to the delivery of results-driven marketing campaigns to help enhance sales for retail partners. This year’s ‘0% Stress, 100% Happiness’ rewarded customers who spent £50 on Fiskars garden tools with a £10 voucher to spend on anything in the same store, if they were still happy after 60 days. The campaign received much praise from the trade for enabling business-building opportunities and driving repeat visits to retailers. This is now being followed up with an autumn ‘0% Leaves, 100% Happiness’ campaign, which aims to capitalise on the increase in gardening activity in preparation for the winter months. Customers who purchase a Fiskars tool between 2nd September and 10th November, can enter into a competition to win a garden makeover contribution of £3,000, or one of 10 garden toolkits worth £370 each. Fiskars’ experienced sales representatives will be on hand to answer any questions, demonstrate the tools and advise retailers on how to get the most from the autumn campaign. In addition, trade visitors to the stand will be able to take advantage of exclusive show discounts, as well as get further information on Fiskars’ new direct sales channel. To find out more, visit the Fiskars stand (8D80-E81) and chat to the team.


www.diyweek.net 23 AUGUST 2019 DIY WEEK 25 09 AUGUST 2019 DIY WEEK 9


EVERGREEN GARDEN CARE with its portfolio of leading brands at delighted to be exhibiting at Glee. Showcasing marketing campaigns, new POS and exciting product launches ,the stand features several immersive zones aligned to 2020 activities which reinforce Evergreen Garden Care’s ongoing commitment to product development. Designed to illustrate


Evergreen Garden Care’s impressive research and development capabilities, the stand features a modular greenhouse to create a supersized world to immerse visitors into the brand and give a deeper understanding of the products. Visitors will also be able to learn about Evergreen Garden Care’s multi- platform consumer marketing plans for 2020, which includes a TV, digital and in-store campaign, and see the new product packaging first-hand. n www.lovethegarden.com n Hall 8 E30-F31


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