SUPPLIER NEWS SUPPLIER N N


GRANGE FENCING SALES SOAR IN MA Fencing and garden structures supplier


product range, as a result of warm weather and new marketing initia tives. ccording


A to the


company the


mpany y,, sales in month of May


“have significantl y incr ease d” compared with the


same period in 2017. The positive r esults come just as an emphasis on product differ entiation, the company’s latest consumer-facing marketing initiatives, and the warm weather all coincide.


director, Paul Ta


The company has been promoting its 20-year guarantee particularly heavily in the early weeks of the season and said it has r eceived great feedback from merchants and gar den retailers. Grange has also just launched a new interactive website, which featur es a product visualiser and is designed to support the householder through the full purchasing journey Grange r,


journey y..


sales & marketing Taylor told DIYWeek


We


that or ders wer e up almost 30% in May this year.


Grange dif ference.


“It’s perfect timing that now the sun is shining, and consumers ar e inspired to impr ove their gardens, we are ready to feel the benefit!” Grange’s consumer-facing which


website, replaces the


company’s most recent digital home, includes featur es such as ‘My WiWi ishlist, which enable a visitor to build and store a r ecor d of their preferred pr oducts; a particularly handy tool for


those


He said: “These figures ar e fantastic – great for the company and gr eat for our customers. They ar e also a tribute to the work that the Grange team has been putting in to ensur e we have distinctive pr oducts that consumers can appreciate, and marketing initiatives like the 150th an niversary promotion new website and the new literature that are r eally helping mer chants,


projects. Similarly ojects. Similarly looking


to complete larger landscaping y,, the ‘My Garden’


n, the


Mr aylor said of the launcT Wiith an increasing number of consumers turning to online sources


Mr T aylor said of the launch: “W W


featur e allows a user to upload an image of their outdoor space and add their favourite pr oducts to create a ‘try before you buy’ visual representation of how product s would sit against the backdrop of their own garden. Ta


garden centres and professional la ndscapers


communicate th e MAY AY err, Grange Fencing has reported “phenomenal sales g rowth” across its whole


for garden inspiration, we were keen to create a platform that made it easier than ever for a customer to get a tr ue feel for our pr oducts without ever leaving the comfort of their sofa. The intuitive design of the new website simplifies the customer ’s shopping journey and supports them at every step, fr om finding the products they love to making a purchase with their nearest stockist.”


The website supports the launch of the consumer-facing brochur e, which includes insights into the latest gar den trends, as well as tips and advice on making the most of Grange pr oducts. Ta


marks


Mr aylor concluded:T aylor concluded: “This year the 150th anniversary o f


Grange and the new br ochure is just one example of how far we have come over the past few decades. inform ative,


Inspiring and ou r


latest literature embodies some of our cor e values as a key player in the garden leisure ar ena.”


SUPPLIER NEWS


www.diyweek.net


15 JUNE 2018 DIY WEEK 7


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