RANGE REVIEW: TILES & TILING: RANGE RE RANGE EVIEW TILES & T RE EVIEW:


TILING LOOKING FOR PATR PAT


he floor and wall tiles market is influenced mainly by factors, such as levels of consumer and business


and underlying economic tr ends; growth rates have slowed to around 2% in 2016-17.


completions volumes for


confidence and spending, construction output and trends in the underlying economy; but also by more specific trends and product development in the flooring market.


Following static market conditions 2012-13, the wall and floor tiles market displays a strong performance between 2014 and 2017 with overall growth of 8%. However , subject as it is to ther,, su influences of consumer and business spending levels, construction output


Key factors that have underpinned the market over the past two years have included strong demand from both contract and residential end- use sectors, as well design and innovation trends that have added value to products. The ‘improve not move’ trend continues to positively influence the market as it provides opportunities for installers to promote higher specification products.


The market has also benefitted from returning confidence in the housing market in terms of both new housebuilding and RMI. Improving


IN THE TILE MARKET T


new


housing have provided opportunities for growth though the continuing tr end for upstands and painted walls in kitchens for new houses has, to some extent, limited the potential growth for wall tiles. Non-domestic applications that have continued to provide strong demand include offices, entertainment & leisure, transport buildings and education. Ceramic and porcelain tiles dominate the product mix, and natural stone accounts for around a fifth of value share. Consumer demand for durable, har dwearing and easy-to-maintain flooring has also benefited the porcelain tiles


sector PATTERNS


AMA Research offers insight into the tiles & tiling market, where new technolog y allows for more creative designs and the changing structure of the retail sector sees click & collect and other channels increasing in prominence.


r,, in particular in r ecent years. A degr ee of polarisation is still evident at the lower end of the market where white and single-coloured ceramic tiles remain popular


opular r,, while


in the mid-upper sectors of the market, there is high demand for more decorative ceramic products, as well as natural stone and wood-effect porcelain tiles.


New technology enhances offer Te


Textures and design elements have become increasingly important within the market, with continuing production and printing innovations allowing manufacturers to easily replicate the appearance of natural materials.


14 DIY WEEK 15 JUNE 2018


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