RANGE REVIEW: TILES & TILING
TILING TRENDS
future direction of the sector. The awards reward excellence in many different forms, whether it’s the best new products, the most inspirational projects,
the most
www.diyweek.net noteworthy individual endeavour or the most
WHAT’S NEW IN THE SECTOR E
From fashion-influenced hand-painted patterns to realistic looking wood and stone-effect tiles, the latest trends in the tiling market are revealed, as Kiran Grewal speaks to leading figures in the market
ach year the The Tile Association (TTA)
Awards
provide the best indicator of tiling trends
and the
effective retail initiatives. This year the TTA Awards event also hosted the Tiling Show, providing a showcase for some of the most innovative products available on the market.
After the awards, DIY Week spoke to a few of the 2018 winners to get some clues about the current industry-leading trends. Topps Tiles,
the UK’s largest specialist tile retailer, with 375
stores, won the TTA Excellence in Retail Award. Discussing changes in the market, head of marketing Sian O’Neill says that technology is increasingly playing a role in tiling trends. “Ceramic and porcelain tiles continue to dominate the market thanks
to consumer interest in
patterned and textured tiles and the need for attention-grabbing, stylish design elements in the home. This
interest is also down to investments in new technology,” she says. “This includes inkjet technologies, which enables the creation of a vast array of patterns, colours and textures on a wide range of tile materials, particularly porcelain. “This technology offers customers
a greater choice of tiles ranging from authentic looking Victorian encaustic floors through to textured, realistic looking wood and stone-
15 JUNE 2018 DIY WEEK 17
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