NHIW NEWS NHIW NEW WS OV F
ollowing a fantastic rn out
ollo tur
in
retailers from the British Independent Retailers Association (BIRA) are now supporting the new industry-backed consumer promotion, National Home Impr
etailers fromthe Br
i m p r ove m e n t supplier brands, over 970 independent ritish Independent
independent reness We W Association (BIRA) arenow
2018, and featur A
supporting the new industry-backed consumer promotion, National Home Improvement Awareness Week. The initiative takes place March 12-18, 2018, and features the tag line ‘Love The Home Yo The Home You Live In’.
initiative takes pla es
ou Liv
ace Mar the tag line ‘Love e In’.
ch 12-18,
BIRA commercial director Jeff Moody commented: “BIRA is delighted to be associated with this first promotion for the industry, and through our independent retail members we can
cial director Jeff Moody
commented: “BIRA is delighted to be associated with this first pr
y,, and through our independent retail members we can
owing a fantastic turn out in terms of the UK’s top home and
of the UK’s top home and garden gar impr ovement supplier brands, over 970
fer terms BIRA
OVER 970 INDEPENDENT RETAILERS BA
TA the HOME IMPR HOME IMPROVEMENT WEEK
B CK NAT ROVEMENT
RA urges all
to take advantage of this promotion, which will drive traffic into store and reinforce the independent retailers’retailers’ position in leading branded goods sales A direct, A
independent ff
independent to consum ff mers. Through BIRA ect,
our in-house buying group, BIRA will be supporting this key period with extra offers
s promoting the brands to
association’s home and gar i improvement director, Paul Grinsell said: “Given the massive enthusiasm from suppliers to support the campaign’s objective of re-engaging campaign’s objective of re-engaging with consumers and driving sales
The project is being co-ordinated by the British Home Enhancement Association (BHETA). The trade association’s home and garden mprovem said: “Give
by the Br Associatio
on (BHET ment dir
from suppliers with cons
TA . r,
to support the sumers and driving sales
our in-house buying group BIRA be supporting this key period with extra offers promoting the brands to encourage retailer involvement.”encourage retailer involvement.” The pro
nt retailers
through the whole of the home andhrough the whole of the home and garden retail sector, we’ve beensector, we’ve b keen to see retailers get on board. he NHIW campaign is targeting national and regional
th
ga ke Th a
w of
arden retail r, been
position in leading branded goods sales media and all participating retaiilers to consumers. Thr
will be able to access a full suite of marketing materials including POS, ads and localised PR. hu
oject is being co-or itish Home Enhancement A) The trade
huge opportunity for the key Easter season and it’s great to see such a huge number of retailers n coming on board.
uge opportunity for the key Easter season and it’s great to see such a huge number of retailers now coming on boar
ca C
“The social media and edito ampaigns will
launch befo
en the massive enthusiasm retailers to get on board and there will be a wealth of promotions and product launches from the leading home improvement brands.”
hristmas so now we just need etailers to get on board and th will be a wealth of promotions and roduct launches from the leading ome improvement brands.”
f r her
ho
It’s a s
een to see retailers get on boar The NHIW campaign is targeting national and regional consumer media and all participating retailers will be able to access a full suite f marketing materials includ POS, ads and localised PR.
ding It’s a
“The social media and editorial campaigns will launch before Christmas so now we just need
now orial
consumer
offer truly nationwide
coverage.truly nationwide coverage. BIRA urges all independent retailers to take advantage of this promotion, which will drive traffic into store and einforce t
Supplier sponsors include l leading brands like Dulux, Polycell, Hammerite, Cuprinol, Stanley Black & Decker
Supplier sponsors include
eading brands like Dulux, Polycell, Hammerite, Cuprinol, Stanley Black & Decker, Loctite, Unibond,r,, Loctite, Unibond, Solvite, No More Nails, Nitromors, Fiskars, ERAHome Secu Duck T
urity Ta o ape,Tag T T-Rex T Ta dena, Flymo, Jonsered, We Trend ools, NilfT
Universal, What More To
McCulloch, fisk, V
McCulloch
Solvite, No More Nails, Nitromors, Fiskars, ERA Home Security, Harris,y,, Harris, Duck Tape, Frog Tape, T-Rex Tape, Gardena, Flymo, McCulloch, Jonsered, Universal, What Mor UK, Trend Tools, Nilfisk, Vitrex, Plasplugs, Homelux and Duracell. Plasplugs, Homelux and Duracell. National Home Improvement Week will embrace all aspects of home and garden improvement om trends to techniques and om achievement to enjoyment.
National Home Impr
eek will embrace alll aspects of home and garden improvement from trends to techniques and from achievement to enjoyment.
For more information Paul Grinsell at BHET 237 1130 or email pg@b
T
For more information, contact, Paul Grinsell at BHETA on 0121TA on 0121 237 1130 or email
pg@bheta.co.uk
contact
bheta.co.uk ATIONAL
VER 970 INDEPENDENT TIONAL
6 DIY WEEK 15 DECE
DIY WEEK 15 DECEMBER 2017 EMBER 2017
www.diyweek.net www.
diyweek.net
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