YEAR IN REVIEW: INDUSTRY COMMENT
“ANOTHER GOOD YEAR FOR HOME IMPROVEMENT RETAILING GLOBALLY”
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EDRA and GHIN general secretary John Herbert looks
at trends and developments within the home improvement sector on an international scale: “The Federation of European DIY Manufacturers (Fediyma) reported sales of €567billion in global home improvement retailing in 2016 – an increase of about 3% over 2015 – and 2017 is expected to enjoy at least the same increase. This is partly due to the North American market, where in the USA, the two leading global players, Home Depot and Lowes, alone are enjoying sales increases of about 6%. The North American market has a huge 57% of the total global market. Whilst sales in the more mature markets in Europe, Germany, France and UK are relatedly stable, those markets that suffered in the past years due to the global
financial crisis, such as Spain and Ireland, are now recovering and enjoying higher comp sales. Also, the Eastern European countries are doing well, with the exception of the Russian market, which is still struggling, due to the sanctions imposed on Russia following the Ukraine crisis.
The encouraging note here is that home improvement retailing is going through positive radical changes due to the ever increasing online sales, and many companies are now investing heavily in computer systems and logistics to take advantage of the opportunity for online sales, which are expected to continue to increase rapidly in the coming years. Due to the high level of competence of the products sold in home improvement stores, the bricks-and-mortar retailers are expected to enjoy higher online sales growth in the future
compared to just pure online retail businesses. With this “revolution” now taking place, there is an urgent need for new types of retail store concepts and our experience is that, all around the globe, one comes across new and interesting formats – especially in showroom concepts and the move from just selling products to selling projects. It is also amazing to see the development of the smaller home improvement stores – some even in the high street without parking facilities – as they adapt to cater for the consumer needs of tomorrow, where they may purchase everyday needed products or have help to order online from an extended catalogue for next-day collection or delivery. We have also seen a significant move, over the years, in the ever- increasing quality of the products sold in home improvement stores
ADVERTISEMENT FEATURE Rodenticide Bait – This is Important!
Trade estimates are that control of mice and rats in homes and gardens accounts for roughly 40% of total retail spend on pest control, or in the region of £50 million a year.
And within this spend, rodent bait accounts for as much as half of sales totals through some outlets, generating annual volume sales well in excess of 5 million units. Importantly, rodent baits are typically bought one pack at a time, and always as a grudge purchase. It follows that, every year, they are responsible for driving as many as five million customers into hardware and garden stores across the UK – the default point of purchase for baits as they are now largely absent from grocery retail. The new regulations affecting this business must be implemented by all retailers on or before March 1st, 2018. And STV has developed bait formats and new retail packs to meet these requirements and ensure they have a positive impact on your pest control fixture that will drive continued retail sales growth.
But the bait regulations are a positive development in other ways, too. Our new formulations have
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proven effective against mice and rats at substantially reduced levels of active ingredient. This means that they pose a lower risk to non-target animals such as pet dogs. And there is far less risk of secondary poisoning of predator birds and animals, as well as an overall reduction of the environmental impact that these necessary control products have on the natural world. From March 1st all treatments using rodent bait, both indoors and out, must be applied in a tamper resistant bait station. Again, this substantially reduces the risk of accidental poisoning of non-target wildlife and pets. And it provides a great opportunity for add-on retail sales. With STV’s reformulated range, you will also be able to offer users a choice of risk profile: single feed baits that deliver a lethal dose in one feed; and multi-feed baits that pose a reduced risk to pets and wildlife and deliver a lethal dose to mice and rats after several feeds. In addition, STV offers a full range of natural bait that is manufactured without using a chemical active ingredient and is only fatal to rodent pests.
and one just has to look at the bathrooms and kitchens category, in particular, to see a high level of good quality well-designed products, which are now available in home improvement stores. All in all, we remain most optimistic about the future of bricks-and-mortar home improvement retailing and are confident that these retail companies will also meet the challenges to adequately participate also on the swing to online sales.
Most encouraging is the continued interest we have had from home improvement retailers looking to join the Global Home Improvement Network (GHIN). We now have 119 companies as members, operating in more than 100 countries, with 23,000 stores, and there are more global members expected to join in 2018.”
Choosing the right product for use in a domestic home or garden is very important - a professional pest controller must make a risk assessment that considers health and safety before every treatment using rodent bait, and your customer has an equally difficult decision to make before they purchase the product and take it home to use.
And this is why The Big Cheese offers a choice. Under one, comprehensive brand you can supply effective, non-chemical controls, welfare-friendly catch-
and-release traps, electronic and natural deterrents, and a full range of proven catch-and-kill and bait- and-kill control options. We call our rodent control The Big Cheese for a reason – it’s the best there is bar none, and it is a brand to trust. So do make sure that your pest control fixture is ready for March 1st 2018, and that you’re fully stocked with new format baits and bait stations from The Big Cheese.
01953 881580
info@stvpestcontrol.com www.stvpestcontrol.com
15 DECEMBER 2017 DIY WEEK 11
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