SUPPLIER NEWS BONA EXPANDS INTO THE UK GARDEN MARKET


Wood floor expert, Bona has kick-started its expansion into the UK garden centre sector after a third of all Choice Marketing members ordered the supplier’s one-stop floorcare centre at a recent trade show.


A


new name to many in


the industry,


Bona is a Swedish, family-owned company, with


a 100-year heritage


of supplying treatments for wood floors to the professional flooring industry.


Now operating globally, the


Bona retail floor care range – which includes products to care for all types of hard floors in homes – is already well established in the US, through its presence in 5,000 Ace hardware stores, and in the UK’s DIY and housewares sector, where it can be found in Lakeland, B&Q and Argos.


The Bona one-stop floorcare centre features a small


footprint metal


POS merchandiser comprising mops, pads, cleaning solutions and polishes. The merchandiser can be enhanced using a range of


floor stickers, other POS and video content. The core product is the Bona spray mop, which delivers an easy, mop and bucket-free method of keeping wood and other hard floor surfaces clean. Comprising a handle-mounted cartridge of Good Housekeeping’s ‘Best in Test’ award winning floor cleaner, the mop gives a streak-free, fast drying result. There are versions for wood as well as stone, tile and laminate/ vinyl floors, and the interchangeable cartridges of cleaners are available separately (and provide a welcome ongoing revenue stream as users replace their empty cartridges!) The cleaners


are also offered


in one-litre spray packs for spot cleaning or use with standard mops or microfibre cloths. The two versions of polish (for wood and stone/tile/laminate/vinyl surfaces) are designed for occasional use to maintain lustre and give an added


layer of protection to the surface. Bona said the


spray mop is


supplied with a full cartridge of cleaner and a microfibre cleaning pad. Dusting and polish applicator pads for use with the mop are available separately and enable users


to complete the cleaning


process with just one easy to use tool.


Mindful of how the UK garden


centre industry is evolving and the fact that larger centres are now taking around half of their turnover from non-garden ranges (HTA Garden Market Analysis Report), Bona’s Liam Walsh explained that the company exhibited at Spring Fair in February, which he views as “a key event for garden retailers looking for extra ways to diversify,” and the company found it to be an ideal show for these retailers to see Bona’s product offering and to talk about opportunities .


ADVERTISEMENT FEATURE Amtech covers key shopper touch-points


Amtech now offer an array of POS and Merchandising solutions to suit both Wholesalers and Retailers, including a bespoke in-house design service for key customer accounts. Head of Marketing, Ricky Johal explains the offering further: “It’s important that


we offer our customers a flexible suite of POS solutions that can be activated across primary, secondary and permanent shopper touch-points. This essentially allows our dedicated regional sales team to effectively configure our branded display solutions across the instore shopper journey. For large format stores or warehouses, we also offer a ‘right-sizing’ audit and use our in-house design team to create a bespoke POS and Signage solution that is mutually beneficial. This approach has been very effective across some of our key National and Wholesale accounts and we also assist with product merchandising as a value-add” In terms of looking at the key components that make up the Amtech kit of parts,


there are window stickers and external banners that help leverage the recent and on-going TV campaign on the More4 and Home channel network, as well as, secondary cardboard displays (FSDU) that can be merchandised based on seasonality and ultimately used to disrupt shopper missions in high footfall areas. In addition, the company (DK Tools Ltd) also offer permanent displays that help create an impressive and practical branded shop-in-shop (SIS) - based on space availability and secured product range investment. The latter solution can also be accompanied with shelf edge POS that reinforces key shopper purchase drivers, such as, certified quality, product guarantee and end-user services. Intriguingly, the consumer service promise of personalised video tutorials to manage the DIY skills gap, is essentially insight-driven and therefore acts as a very progressive response to enhancing the tail-end of the customer experience (CX). For more information or to discuss the Amtech


proposition with a regional sales manager, please register your interest and contact DK Tools Ltd.


8 DIY WEEK DIY WEEK 12 APRIL 2018


The Bona Floor Care Centre at Ducks Hill Garden Centre, Ruislip – a Choice member


Choice Marketing group services manager Mike Cook said: “The new Bona format stands look superb and, after all our hard work, it’s great seeing them being set up in our centres.”


Tel: 01895 435556 Email: contact@dktools.com Web: dktools.com


www.diyweek.net


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40