LANDSCAPING
products, which, Wildman believes, allows it to develop ranges around what the market actually needs, rather than simply responding to what is already available. “For merchants, that source control matters. Availability, consistency and confidence in the product are just as important as the appearance of the paving itself.”
Trends for 2027 AUTUMN WATCH
The trends and products to look out for that will shape merchant landscaping sales through to 2027
A
s the landscaping season begins to wind down and merchants look ahead to autumn and the close of the year, suppliers are highlighting which products and trends will shape demand in 2027.
At Global Landscaping, marketing director Caroline Wildman says one thing is already clear: the market is continuing to move away from the dominance of cool greys and towards warmer, more natural colours.
Warmer landscapes “Grey has been a major influence on landscaping and paving for many years, particularly across porcelain. But tastes are changing,” she says. “Homeowners, garden designers and landscapers are increasingly looking for schemes that feel warmer, more natural and connected to the surrounding landscape.”
This means that creams, buff tones, earthy browns and softer natural colours are becoming increasingly important, particularly when combined with planting, timber, natural stone and other organic materials. This doesn’t mean grey is disappearing. Wildman says that it remains an important part of the market, particularly for contemporary projects, but merchants should expect a broader and more balanced colour palette as we move into 2027.
“At Global Landscaping, we have already responded to this shift. Our Sandstone Porcelain range has been expanded this year with Buff Brown and York, bringing warmer, more natural tones into a popular porcelain format,” she says. For merchants, the opportunity is to offer customers more than
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he traditional grey palette – giving landscapers and designers the choice they need to create distinctive, contemporary outdoor spaces.
Stone heritage
Wildman continues: “Natural stone remains at the heart of what we do. Our heritage is built on stone, and we have extensive experience in sourcing, selecting and processing natural materials for the UK landscaping market. “Crucially, we don’t simply buy finished products and put our name on them. We control our source of supply, including cutting our own stone, giving us greater control over quality, consistency and availability. That same approach has been applied to porcelain.” The company makes its own porcelain
As autumn approaches, merchants should be thinking beyond the immediate landscaping season and considering what customers will be asking for next spring and summer. Three areas stand out for Wildman: Warmer colour palettes. Products in buff, beige, cream, brown and other natural tones are likely to become increasingly important as designers and homeowners move towards softer, more organic garden schemes. Natural stone-inspired designs. The appeal of natural stone isn’t going away. Its colours, textures and variation continue to influence porcelain design, giving customers the look they want with the practical characteristics associated with porcelain paving.
Dependable core ranges. While new colours and trends create opportunities, merchants still need products they can rely on being available, consistent and supported. A successful range isn’t simply about having the latest colour; it’s about having the supply chain behind it.
This, she argues, is where Global Landscaping’s heritage gives merchants a genuine advantage. “We bring together decades of experience in stone with our growing expertise in porcelain. From the source of the raw material through to the finished product arriving in the UK, we have greater control over the supply chain,” she says.
“We cut our own stone. We make our own porcelain. We hold stock in the UK. And we develop ranges with the needs of merchants, landscapers and designers in mind. That gives customers confidence that the products they specify today can be supported tomorrow.” She adds that, while the landscaping industry may be changing, the fundamentals remain the same: good products, reliable supply and a supplier that understands the trade.
For autumn-ready merchants, now is the time to look at the colour and product mix on the shelves and consider whether it reflects where landscaping is heading. The move towards warmer, more natural outdoor spaces is already underway. and we are continuing to anticipate what the market will want next. BMJ
www.buildersmerchantsjournal.net September 2026
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