NEWS EXTRA: MANNOK REBRAND MANNOK MAKETH THE BRAND
Mannok is the new brand identity of Quinn Industrial Holdings, being rolled out across the group’s portfolio.
REBRANDING TO Mannok marks the culmination of a five-year transformation and investment programme for Quinn Industrial Holdings that has helped to support an increase in sales of over 30 per cent during the period. The name Mannok derives from Fear Manach, the origin of ‘Fermanagh’, reflecting the company’s pride in its roots in the Fermanagh and Cavan region. The rebrand coincides with the release of the company’s 2019 financial results which shows earnings increased for the fifth year in a row, from €26.4m to €26.6m, despite Brexit challenges in the second half. Although there was a 2.5 per cent dip in turnover from €240m in 2018 to €234m in 2019, this reflects lower pricing in line with market trends; overall volumesare comparable to 2018 levels. 2019 saw heavy investment in both Quinn Building Products and Quinn Packaging, totalling €11.5m, which included fleet and mobile plant replenishment, as well as investment in fixed plant augmentation projects expected to yield significant profitability over the years ahead.
CEO, Liam McCaffrey, said: “We are extremely pleased to unveil Mannok as our new brand identity, which we believe better reflects the ownership, evolution and future focus of our business. It marks a major milestone for us following a five- year transformation programme that has empowered our staff and repositioned our businesses for continuing growth and innovation. Our business is now in the strongest position since its acquisition in 2014 and Mannok is an appropriate and much more expansive brand proposition that reflects what our customers value most – a professional one-stop-shop for building and packaging solutions and the support of exceptional staff. They can certainly expect a lot more of that same quality offering we’ve
become synonymous with, but “more of the same” does not mean we’ll stand still, as we will continue to focus on developing and innovating with market leading, sustainable solutions. “2019 marked our fifth
successive year of earnings growth and a robust performance given Brexit uncertainty. Our targeted investment of recent years has established strong foundations for continuing growth across Ireland and the UK.
“Trading for both our Building Products and Packaging solutions is strong year to date, despite the impact of COVID-19 and continuing Brexit concerns, and we are confident of another strong performance for both areas of the business in 2020.
“Looking ahead to 2021 and a post-Brexit environment, we are very optimistic about the future of Mannok and the strong position of the company going into the coming year.”
Merchant impact
Sales and marketing director Lee Gillman said: “For merchants, we want to reassure them that under the new Mannok brand we will continue to bring them the same quality products and service from the same people they’re dealing with today. The transition to Mannok will take some time to complete, and all Quinn branded stock can continue to be sold as normal as we transition. Day to day, it’s business as usual, and as administrative changes are required we’ll be in touch directly with our merchant customers to guide them on this.
“We’re currently preparing for a wave of changes, which merchants will begin to see from late November. Our sales managers will be working closely with our merchant customers to ensure they get the tools they need to transition smoothly from Quinn to Mannok and can maximise their sales as a result, so
October 2020
www.buildersmerchantsjournal.net
we’ll be supplying new product brochures and information, and point of sale or signage to replace any Quinn branded materials. “We’ll also be supporting merchant sales through a widespread marketing campaign to grow awareness of the Mannok brand right across the GB construction market, an investment which we believe will help strengthen merchants’ sales of Mannok products.
“The real positive for merchants is this gives them a renewed commitment to continue doing what we do best, whilst at the same time, further developing our product range, enhancing our service offering and driving forward as an environmental leader, all of which are key messages that merchants want to hear from their suppliers. “There is considerable uncertainty around a number of big issues at the moment, particularly Covid and Brexit, so I believe this will give our Merchant customers reassurance, to see us firmly commit to a long term future in the market will give them confidence that we will remain strong and progressive despite these challenges.”
Chief Financial Officer, Dara O’Reilly said “Following a reasonable start to 2020, COVID-19 restrictions did impact
negatively, most notably during the mandated lockdowns across both jurisdictions. However, by taking decisive actions and managing our cost base, the business is well placed with a strong liquidity and net asset position to benefit from the current improving demand being experienced.”
“Visually, the new logo combines strength with a deceptive simplicity: dynamic shapes combine to form a unique ‘M’, reflecting the different elements of our organisation that work together to create something more than the sum of its parts. Our name is a symbol of our company. We believe it is also a symbol of our commitment – to our customers, our communities, and to each other.” BMJ
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