IT
RESAPOL ANNOUNCES NEW WEBSITE LAUNCH
R
esapol, the UK’s trusted independent supplier of specialist construction products is pleased to announce the launch of their new website. The website is the culmination of months of work developing a new, modern site that fully meets the requirements of their broad customer base. The website allows users to view Resapol’s
extensive product range in a more fluid and user-friendly environment, whilst also offering enhanced content and exciting new features. The site is optimised for mobile, tablet and desktop views meaning that whether you are on the move or sat at a desk the content is accessible.
One of the many enhanced features is the new and improved product pages which allow easier access to product information, datasheets, reviews, videos and product guides. Other additions nclude the dedicated Resapol Foundation page offering users more information on how Resapol’s charitable arm works to give back to communities in the areas surrounding their depots. Other dedicated pages include news, download, company information and merchant support. BMJ
www.resapol.com
PJH INVESTS TO ENHANCE RETAIL JOURNEY
KBB Distributor PJH, has launched a suite of innovative new technology tools that are designed to support both its retailers and their customers through the ‘research’ element of the sales journey.
E
mbracing ‘try before you buy’, one of the key new technologies used in distributor PJH’s new marketing tool is Augmented Reality.
PJH’s AR tool is facilitated through QR codes on its printed brochures and sales literature that allows those with a smart phone or tablet to see not only additional product features and benefits but also visualise products in a real-world environment. Also launched is PJH’s new Virtual Reality (VR) tool, which using a PJH VR headset transports customers to a ‘virtual’ environment where they can not only view products but also interact with them for a totally immersive experience of being in PJH’s vast showroom.
Sally Hough, PJH’s Multi-Channel Marketing Manager, said: “The benefits to our retailers are enormous; the AR and VR allows them to demonstrate more products than their current range of displays, it allows them to support consumers, now able to experience products in their own space, on their buying journey, and also easily demonstrate product features.”
Hough added: “The end consumer is extremely tech savvy and looking increasingly to new technologies as an integral part of their buying process, especially when researching product features and benefits where being able to get a ‘real-world’ feel for
a product can help secure a sale.” The new marketing technologies suite supports PJH’s exisiting marketing materials such as brochures, point-of-sale and its virtual showroom, which together forms part of its aim to allow both customers and the consumer to “Imagine, Experience, Realise” its portfolio of bathrooms, appliances, sinks and taps. BMJ
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www.buildersmerchantsjournal.net June 2022
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