COMPANY FOCUS: NOVOFERM
AN OPEN AND SHUT CASE FOR GARAGE DOOR SALES
Many merchants have shied away from the garage door sector, fearing it’s more trouble than the sales are really worth. Fiona Russell Horne meets a company that’s aiming to change all that.
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uch of the UK’s housing stock was built at a time when there were few, or certainly fewer, cars around. Which means that not
every UK house has a requirement for a garage. Those that do though, require a door for said garage, otherwise it’s just a car port. For some years, builders merchants have shied away from selling garage doors as a big part of their offer. They’re big, easily damaged in transit and can’t be delivered on a flatbed along with the cement and drainpipes. Concerns around getting the measurements and specifications right, and over who takes installation responsibility can put merchants off even thinking about the sector. As a result,
garage doors have tended to be the province of specialists, bypassing the merchant. What is needed to get merchants back on the garage door market is a way of making selling, delivering and installing them easier, and as hassle-free as possible. Enter Novoferm, a garage door company that’s determined to open up the market and bring merchants back into the fold.
If you’re going to open up a new, potentially lucrative market for a new set of customers, it’s a good idea to make the process as easy and pain-free as possible. That’s the thinking behind Novoferm’s approach.
The company has introduced a streamlined approach designed to remove complexity and
build confidence amongst merchants in their ability to sell garage doors profitably. At its core, Novoferm specialises in the design, manufacture, and supply of garage door systems that combine quality, reliability, and innovation. It’s been operating in the UK since 1956, and, as part of the globally recognised Sanwa Group, has manufacturing operations across Western Europe and Asia, meaning there’s the backing of strength and scale of a global organisation with a multi- billion-pound presence. There’s a pretty comprehensive portfolio of solutions, including garage doors, industrial doors, automated entrance systems, roller shutters, and fire-rated steel doors.
www.buildersmerchantsjournal.net August 2026
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