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they probably ought to ask about, but often forget.” Murray says that this combining of builder estimates, quotes, and job management in one place, means the merchant can free their sales team from repetitive administration tasks so they can focus on what they do best: building solid relationships and winning more customers.


He adds: “Within Buildxact you can see every supplier that the builder uses, so they may be buying their timber from you at ABC Merchant, but then they might buy their windows from DEF Merchant. ABC Merchant


can see the categories that they are not being used for and maybe act on that information. They can say to the builder, ‘did you know that we also have that product range and we can supply it to you along with what you have ordered from us.’ That visibility allows the account manager at the merchants to give the builder what they actually need.’ Murray says that Buildxact’s research and results shows that when a merchant does interact with the builder like that, it increases that merchant’s share of the builder’s spend from 30% to 70%. “We have hard data from Australia which shows that the builders


who do integrate with their suppliers using Buildxact stay loyal, they tend not to shop around and, in addition, increased their spend by around AUS$ 5000 per month. Most relationships between merchants and


builders are transactional, they react to what the builder is telling them but if both of them are using a platform where there is mutual visibility then the suppliers are better informed and can sell the builder more of what they need. The merchants we deal with love this system for that reason,” he says. BMJ


• www.Buildxact.com


26


www.buildersmerchantsjournal.net August 2022


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