MERCHANT FOCUS: BEESLEY & FILDES
PARTNERING FOR SUCCESS
Working together has never been more important for builders merchants and suppliers. BMJ investigates how one such collaboration is benefiting both sides of the partnership.
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s the sole supplier of concrete paving and kerbs for civils projects to Liverpool-based builders merchant Beesley & Fildes,
Marshalls has forged a strong relationship with the independent builder’s merchant. For more than two decades, the businesses have been working together to bolster their offer for customers, create a reliable supply chain and drive sales.
In 2016, Marshalls made a strategic decision to grow its business with independent builders’ merchants, creating further benefits for both companies and their customers. “We wanted to work more closely with independents to further strengthen our supply chain and help us get more stock from the ground out to site across the country,” explains Andrew Miller, Marshalls’ head of sales for independent builders merchants. “To achieve this, we launched an independent
Merchant Trading Channel in 2016. The team which included both external and internal sales teams in additional to a dedicated trade marketing resource are solely focused on supporting merchant growth through their award winning Marshalls and Stonemarket brand propositions”.
Creating new opportunities As part of this strategy, Marshalls’ partnership with Beesley & Fildes has continued to strengthen and evolve. Most recently, this has seen the merchant bring Marshalls’ landscaping products into its branches, including Indian stone and block paving. The range on offer is centred on more premium, higher priced products, with the strength of the Marshalls brand helping to attract contractors and consumers into branch. This has also enabled Beesley & Fildes to broaden its existing landscaping
www.buildersmerchantsjournal.net August 2022
offer. Customers can now choose from a much wider variety of paving that can meet all budgets and which in turn, also provides opportunities for upselling in branch. “We have a really strong brand alignment with Marshalls and that’s been key to the success and development of our partnership,” says Beesley & Fildes group civils manager Mark Stanton. “We share the same values in terms of safety and quality, and work hard to maintain our strong reputations in the industry. We’re also focused on more than just the price of products. To attract customers, we consider our proposition as a whole, including the quality of our service.”
Beesley & Fildes’ extensive branch network and the strength of is people are additional factors in the in the partnership’s evolution. With 11 large branches across the North West, the merchant has the space to stock Marshalls broad product range, and the resources to deliver direct to site, helping to attract contractors.
As a family business, Beesley & Fildes is also committed to providing a personal service and has strong expertise in branch delivered by long-standing staff members, strengthening Marshalls’ offer to customers.
Mark Stanton
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