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IT


Kellaway accelerates its online solution


Independent builders’ merchant, Kellaway Building Supplies Ltd, has accelerated its new eCom- merce solution to offer an online purchase option for its customers. The implementation period was completed in just two months so that the website would be live for the summer period when a lot of home-owners are expecting to stay at home rather than take their traditional overseas holidays. The South-West based business, which has 16 branches across the region, including Bristol, decided to go live without a full back-office integration due to high demand for its goods and services.eCommonSense is work- ing with Kellaway to complete the ERP integration while the website is up and running.


The pandemic has seen many merchants who rely on offline,


traditional sales methods strug- gle as more trade has shifted online – a trend that is expected to continue.


CEO Julian Milligan said: “We have been trading for almost 40 years and throughout this period have strived to provide excellent service to our customers and this first stage of the website is a culmination of our own internal efforts in getting our ERP, price book and databases to the level we needed to make sure that our online experience was the same. “The solution provided by eCom- monSense is best-in-class for builders’ merchants of all sizes, so the decision to go with them was an easy one.


“In terms of implementa- tion, we could have delayed our launch, but the Covid-19 crisis changed everything. We decided


to go live with a simple website and are now working toward im- plementation of the full integra- tion with our back-office systems whilst trading online.”


The solution that eCommon- Sense provides is used by numer- ous leading merchants who range in size from £1m turnover up to £130m but can serve merchants of any size.The decision to fully integrate after launch is a trend


that eCommonSense MD and founder Andy Scothern expects to continue.


He says: “In normal times we would have delivered a fully inte- grated solution before going live. We supported Kellaway’s decision to go e-commerce as soon as pos- sible to enable them to operate more efficiently and help service the high demand from the retail market.”


BMJ


www.buildersmerchantsjournal.net August 2020


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