trends for 2022


Ones to watch T


he British Home Enhancement Trade Association (BHETA)


has identified three key trends with the support of Scarlet Opus, a trends forecaster which works with several top housewares brands as well as supporting BHETA at its popular Exclusively exhibition.


TOGETHERNESS


As the name suggests, this trend is about the power of community that has been one positive outcome of the pandemic, including acts of kindness and deeper appreciation of our interdependence. It is also informed by current cultural conversations and social movements that promote tolerance and inclusivity, equality, and equity. It suggests that many people, and businesses, will be motivated to take the uncertainty, the upheaval and disruption of the past couple of years and use that as a catalyst for positive change. 2022 will be a time to be unconventional, collaborate, be creative, and to dare to do things differently. The Togetherness trend is optimistic, free-spirited, happy, colourful, with feel-good, easy-breezy vibes that have layers of 1970s traits.


RESET


The pandemic sounded an alarm, alerting people to the larger ecosystem we are part of and the vital importance of living in harmony with nature. Economic recovery can also be a green recovery built around green principles, ensuring that all future decisions are made with consideration for people and the planet in unison. The IPCC’s recent Climate Report and the UN Climate Conference (COP26) have re-focussed efforts, closing the gap between pacts and action, committing to individual action and global action. The sense of urgency has been heightened, and resistance and scepticism has reduced. Reset is about green credentials, making products without making problems; taking positive steps in the right direction towards a more sustainable future and supporting the efforts of


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consumers who are trying to tread more lightly on the Earth.


NEO LUXE This trend kicks off in the styling of this Christmas but continues into 2022. It has a dark romanticism and subdued elegance that takes many of its design cues from history.


It


communicates an appreciation of the perceived glamour of the past. It is deeply sensuous, sophisticated, and seductive, a little provocative even; enticing us to surrender to our senses and give in to urges. The colour palette is rich, sumptuous, and mysterious. Metallics add a feeling of robustness, strength and resilience, as well as beauty. And we need this beauty to escape and transcend everything else that life challenges us with. It is about what ‘luxury’ means in our modern age: rare, beautifully made, refined and the result of honed skills. These are products that are a pleasure to look at, to live with, and to use.


Tech trends Andrew Goodacre, Bira CEO, identified “the growth of the internet” as key to success for


As we look back at the year behind us and ahead to the year to come, what are the key interiors and market trends that will shape NPD within housewares?


independents in 2022. He said: “Indie retailers have to embrace technology to make the most of the positive trend for local shopping (due to more people working from home). The indies must continue the work they have done to embrace social media, internet sales, consumer engagement and re-double their effort in 2022. “We do not want to experience a ‘catch 2022’ because to move forwards businesses will need to invest and take risks, but they need sales and profits to make progress. This is why Bira is looking to introduce exciting new services that will help all indie retailers to take advantage of the on-line opportunity at lower cost than the current market, with the only investment being time.” Sally Thomas, marketing manager at homewares wholesaler Wilsons, meanwhile, said: “Here at Wilsons we are seeing a continual demand for natural and eco products and ranges, so that is something that will be continuing into 2022 and beyond. Influencers are able to help grow new brands rapidly and gain traction faster and faster, we will only see more of this in 2022.


“The main challenges for retailers will be getting hold of stock, and quickly, and thinking ahead even further than they do now to ensure that they receive products on time. Retailers who react quickly to new trends will win, with others potentially losing out on early sales. Also cost increases passed along the chain of supply will be something to bear in mind.”


• HousewaresLive.net • twitter.com/Housewaresnews November/December 2021


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