spring cleaning Consumer-friendly choices
With Spring in the air, what better time to give your home cleaning regime a makeover? When it comes to cleaning products, consumers want functionality and value - and they’re increasingly unwilling to compromise. Housewares editor Bryony Andrews spoke to Lucy Childs, marketing manager at Evo Lifestyle Products - home of the Scrub Daddy - to get her take on consumer cleaning needs and making cleaning fun.
customer is getting the most out of their investment in the product.
What are consumers’ priorities when it comes to cleaning products today? We have found Scrub Daddy customers always make a return purchase for a number of reasons: we make cleaning fun! Our Smiley face scrubbers help with engaging children to help and join in with what can be a mundane task or job. Not forgetting the products’ ease of use and effectiveness at cleaning. And lastly, consumers always want value for money. Scrub Daddy sponges last much longer than the average sponge, meaning the
How has the move towards more eco- friendly cleaning options affected consumer purchasing habits? Consumers are much more mindful with their purchases and do consider the environmental impact their purchase will have. For example, as a company we ensure, where we can, we use recyclable packaging and offer ideas of uses after Scrub Daddy has retired from his cleaning duties! You would be surprised how much life a worn Scrub Daddy has left, from making stamp paintings to growing your own cress at home!
What are your bestsellers within cleaning? Why do you think these are so popular?
As the Scrub Daddy family has grown over the years, we have best-sellers which
outdoor tabletop - products Rayware Mason Cash Nautical Shell Platters
The Mason Cash Nautical Shell Platters are ideal for serving guests at the table. In small and large sizes and beautifully designed in a shell shape, the platters are made from chip-resistant stoneware and are microwave and dishwasher safe. The platters can be used to serve an assortment of meats, vegetables and bread for dinners or as a striking centrepiece to the dining table.
u0151 486 1888
usales@rayware.co.uk uwww.rayware.co.uk
cover different jobs. The most recent is the TikTok-famous Damp Duster. After going viral in the States, fans went crazy for the Damp Duster when we launched it in the UK. The product allows you to collect and trap dust in one quick wipe, and then simply run under water.
Other bestsellers include the Scrub Mommy, a dual-sided scrubber and sponge. These sell so well as they are so versatile, as well as producing satisfying soap suds! The new dish soap dispensers, Soap Daddy Style, and the new Dish Daddy are both selling extremely well thanks to convenience and ease of use, plus a whole host of unique features.
Bright and Bold Patterns
Brand new from Lesser and Pavey, an exciting range of tabletop featuring artist illustrations in bold colours. Confident and bright, the art deco themed designs are eye-catching in orange, red, green blue and black on quality chinaware. Each item comes in attractive gift packaging.
The range includes fine china mugs of various sizes, jug and table mats and coasters at present but is set to be expanded during this year.
u07831 632537 26 |
housewareslive.net •
HousewaresLive.net
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twitter.com/Housewaresnews May 2022
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