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Shows, success & sustainability Tower returns to the Business Design Centre in London from 14-15 June with a dedicated stand at Exclusively (EH402), showcasing the latest SDA and housewares.
“
It’s set to be a standout show for Tower,” said Simon Oliver, commercial director Home and
Outdoor Living at RKW. We started the year strong with Spring Fair and received a fantastic response to the diversified product portfolio that we exhibited. We’ll be carrying that same momentum into London with new product launches, transferring Tower’s brand strengths and established trust into exciting new ventures.
trees. Tower is committed to working with retailers to supply more sustainable alternatives to consumers in the UK, whilst contributing to climate positive projects that make a difference.
PRECISION PLUS Precision Plus introduces best in class bakeware and tools & gadgets for the kitchen. Our aluminised steel baking trays, roasting pans and cake tins all use Tower’s superior Black Diamond non-stick coating that is 7 times stronger than other bakeware coatings. Durablade stainless steel gadgets and nylon tools provide reliable quality with stronger resistance to high temperatures, odours and discolouration. As an incentive for retailers investing in the new range, Precision Plus orders with RKW are eligible for a bespoke free-standing display unit. The FSDU smartly displays over 50 individual SKUs from bakeware and tools & gadgets, serving as a focal point for the retailer to maximise sales in- store.
“Sustainability is a key area we’re focusing on throughout the business. As a responsible business, we want to champion positive change. We’re looking at ways we can adapt our product development and processes to minimise our own environmental impact. The Natural Life range is a new launch we’re particularly proud of and can’t wait to introduce to Exclusively visitors.”
NATURAL LIFE Natural Life is a new sustainable housewares brand launched alongside Tower’s eco initiative – to encourage consumers to embrace sustainable products in their homes. The eco-friendly cleaning and storage collections move away from single-use plastics, using carefully considered materials such as fully biodegradable beech wood brush handles and recycled glass storage. Supporting reforestation efforts
across the globe, Natural Life pledges a percentage of profit from every sale to WeForest to help ‘Make Earth Cooler’ with
May 2022
NEW CAVALETTO & SCANDI COLOURS Tower will be showcasing the key colour trends of 2023 for its best- selling collections. Cavaletto SDA and coordinating housewares will launch in Jade Green and Optic White this year. The restorative colour palette features a touch of luxurious Champagne Gold for its comforting, indulgent characteristics. New Scandi colourways for SDA and housewares include Jade Green, Pink Clay and Black. Influenced by natural elements such as wood and clay, this colour palette brings reassuring, lived-in qualities to interior settings. The product development experts at Tower predict that nature- inspired colourways, wellness and comfort will be key consumer trends to watch over the next year.
VL SERIES
The VL Series is Tower’s next-generation of cordless vacuum cleaners, packed with high-performance technology, multi- functional design and clever cleaning accessories. All VL Series models work as a cordless vacuum, extended to pole for long reach or detached in handheld mode to effortlessly clean floors, hard-to-reach
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HousewaresLive.net
areas, stairs, car interiors and upholstery. Boasting a brushless motor for enhanced pick up power, runtime and battery longevity, the VL50 Pro Performance Cordless 3-in-1 Vacuum Cleaner offers top-tier cordless performance at a highly competitive price. Each model also features a compact wall mount and removable battery, complete with power level indicator on the battery pack for greater recharge clarity.
RKW Over at the standalone RKW showcase (EH456), visitors can expect exciting new launches from big household name brands such as SMEG, Lavazza, Laura Ashley, Emma Bridgewater and BLACK+DECKER. Carmen makes its Exclusively debut with must-stock hair, beauty care and wellness products for 2022/23, while award-winning electricals and new designs from The Funky Appliance Company will make a memorable appearance.
SEE YOU AT SOLEX! [OUTDOOR LIVING] Tower is bringing its recently expanded Outdoor Living range to SOLEX, the Summer Outdoor Living Exhibition at The NEC Birmingham. From 12-14 July, visitors will be able to check out Tower’s latest selection of Barbecues, Outdoor Heaters, Tools & Accessories including new Kamado Charcoal BBQs and Magna Gas Fire Pits on Stand 570. Exclusively Stand Numbers: EH402 – Tower EH456 – RKW
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