event preview - exclusively


Homestead All about serene sanctuaries brought to life by a sophisticated combination of dark surfaces against a backdrop of earthy browns and greens, Homestead offers cottage-core cosiness and private space with access to the outdoors. With a feeling of connected remoteness, this trend is expected to last well into this and next year.


Escapism Phygital introduces a futuristic world where virtual reality is the norm and blurs the lines between physical and digital. Bright, confident shapes bring this to life, with a punky shocking pink projected to be the key colour. This is about engaging with the Metaverse and virtually ‘using’ products before buying them.


significant buyers as well as the Show’s many media visitors. Equally, the area is an opportunity for buyers, journalists and influencers to find product ideas which they are unlikely to have seen before elsewhere.” Each favourably-priced Launchpad stand comes with inclusive carpet, table and chairs, lighting and electrics, and benefits from the same promotional package which is available to all the main exhibitors. It is an opportunity to be in front of hundreds of retail buyers in the cookware, lifestyle, household and gifts sector including all the major department stores, grocers and garden centres; as well as a chance to access journalists and influencers. Over 130 companies and over three hundred brands exhibit in total, representing all the key product categories in the housewares sector.


Talking trends Trend consultants Scarlet Opus are once again supporting the show, with trend talks, trend displays of the most ‘on-trend’ products, and bookable trend tours, The importance of understanding trends and their potential impact on retail is huge, and Exclusively will highlight three key trends that will be shaping interiors in 2023. Insightful trend predictions are a particular


draw for savvy buyers and this year will be no exception. At the briefing meeting for exhibitors in early May, Phil Pond from Scarlet Opus gave a sneak preview of three trends which will start to come through from the autumn/winter – the idea being to help ensure that the products on display at the show are perfectly placed for buyers both short term and into Christmas, as well as long term.


14 | housewareslive.net • HousewaresLive.net • twitter.com/Housewaresnews May 2022


Wellness and Comfort Focusing entirely on calm minimalism, the Wellness and Comfort trend incorporates both psychological and physical comfort. This trend is subtle, but not bland. Dreamy, soft shapes come together with a palette of light, pastel tones to create a nourishing space that is reminiscent of the 50s and 60s. The colour palette also works well for kitchen products, while luxurious textiles such as silk and faux- fur bring the comfort element to life. There is no doubt that products which work with any of these will not only be prevalent in the exhibition in general, but also in the Brand Showcase – a media-friendly edit of the main show – where some 250 press, bloggers and influencers will soak up the on-trend thinking and use it in all their coverage to come.


New for 2022 A new feature at this year’s show is wine tasting with Olly Smith, drinks expert for the Mail on Sunday’s YOU magazine and Saturday Kitchen. He has written five books, Eat & Drink: Good Food That’s Great to Drink With, Wine: Both Barrels, Behind Enemy Wines, Drinking


For Chaps, and Fizz. His sixth book, Home Cocktail Bible, was published in November 2021 and Olly will be guiding visitors and exhibitors through the finer points of popular and vintage wines at the show. Popular chef, Jeremy Pang will also be working with exhibitors at the event. One of the great things about Exclusively is


the level playing field it offers to all companies – large, small and new to the market – ensuring that buyers see the leading brands, the major launches and many items that they will not have seen anywhere else. With 130 exhibitors and 300 brands on show, Exclusively will be the perfect opportunity for buyers, journalists and influencers to find everything they need.


Will Jones concluded: “Everyone can be confident in enjoying a great show, especially as it is Exclusively’s 20th anniversary. The opportunities to see the latest product, talk to suppliers and gather all manner of excellent content and market intelligence is second to none. Exclusively is a real must for housewares buyers.”


Visituwww.exclusivelyshows.co.uk for more information or to register to attend.


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