COOKWARE - DENBY Cast Iron Cookware
Jason Maughan, head of sales at Denby, talks about the business’ cast iron cookware offering.
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Consumers are also looking for economy wherever possible. Cast iron cookware offers an economical way of cooking one pot of food which continues to cook with residual heat once the heat source is turned off,” says Jason Maughan, head of sales at Denby. That’s why Denby has manufactured its cast iron cookware to meet consumer demand. Like all Denby, its cast iron
cookware is styled by life and not just beautiful but durable and versatile too. Enamelled inside and out, its high- quality casserole dishes and griddle pans are dishwasher safe and make a colourful statement in any kitchen. All pots come with sturdy handles and tight-fitting lids that help to seal in moisture and are ideal for one- pot recipes to serve straight to the table. Reasonably priced, Denby cast iron cookware is suitable for use on all hob types, including induction, and oven safe up to 250°C/Gas Mark 9. Denby cast iron is a flexible way of cooking and means that casseroles can be moved from your hob or oven to the table, locking in heat and flavour along the way. Denby’s selection of cast iron pots suit most households and is available in in four glossy finishes: Pomegranate, Natural Canvas, Pavilion and Halo.
Look out later in the year for a new colourway joining the Denby cast iron collection,” says Maughan. Looking ahead to the rest of the year, Denby will continue to evolve its
product portfolio as Maughan adds “Denby has a promotional calendar available for retailers to enable them to offer consumers strong value for money from a brand they can trust. Building partnerships with retailers and consumers to bring them a comprehensive range of cookware and bakeware which keeps pace with the changing needs of the consumer. Denby continues to invest in new collections to meet the needs of changing lifestyles and new collections will be announced and launched in the autumn.”
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as opposed to doing multiple washes a day in a smaller washer.” “On the other hand, we typically say that a refrigerator will use the most amount of electricity in a household as it is required to be powered 24/7, to avoid defrosting and risking any foods or liquids going mouldy or past their best. There are, however, many ways in which you can reduce the energy consumption on your fridge or fridge-freezer, without having to switch it off. For example, by ensuring your refrigerator appliances are set to the optimum settings or not leaving the door open for longer than necessary. It may sound simple, but many homeowners don’t know how much energy any of their appliances generate – in fact, lots of people are causing more damage than good when it comes to switching up their household chores and appliances in their efforts to cut down on energy bills. Some may be cutting back on dishwasher usage to prioritise washing by hand, yet if that requires multiple bowls full of water with a lot of dirty pots, the dishwasher can be the better option,” he adds. Transparency
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“Businesses can absolutely provide help on the cost-of-living crisis on its website and through its customer service to ensure support is available when needed. By providing transparent information on energy usage, costs and energy savings, consumers will have more trust and loyalty to these brands and will likely return to purchase later down the line,” says Bhatoye. “Unfortunately, the cost-of-living crisis is not going away any time soon, and we predict that in 2023, consumers will be looking for even more support from businesses in the year. In order to stay ahead of the
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curve, retailers and suppliers should use their voices of authority to put out clear, concise, and transparent messaging to their customers, to let them know that there’s support there for them. Consumers understand the importance of analysing energy usage on their appliances and will be making much more considered purchases than in previous years. Therefore, businesses should be prepared to work collaboratively with consumers to help them understand energy usage and find the best solutions for their purchase needs. It could also be that shoppers look more towards high-street retail purchases, feeling more peace of mind and confidence shopping with the support of a sales assistant,” he concludes.
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“Right now, it is our number one priority to help the nation to understand how to best use their appliances.”
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