RADIATORS & TOWEL RAILS
www.heatingandventilating.net
T
he market for decorative and designer radiators has burgeoned in the past decade and the annual market for them is now
well over a million units per year, reflected in the wider number of companies manufacturing and distributing these important heating appliances. Traditionally targeted at the bathroom, they are now commonplace in bathrooms, en-suites and kitchens of course.
But what about the options available these days.
Have they changed in the last few years? Indeed they have. The earliest special radiators for bathrooms were the traditional chrome towel rails, many of which were the source of huge disappointment as they certainly warmed the towels but didn’t have the oomph to heat the room. As with all radiators, the secret such as it is, is that the radiator needs to be sized correctly to heat the room adequately. As far as Stelrad is concerned, it’s a niche market it is taking very seriously and the range of radiators for the bathroom, kitchen and wider living spaces now available has seen the advent of a wider range of specialist decorative and designer radiators and towel warmers than the company has ever offered before. There are more designs – both traditional and
contemporary – more choice of materials with the arrival of a range of stainless-steel designs, and a wider range of finishes. With polished and brushed stainless steel and a selection of coloured radiators in stock and available within 72 hours of order, there is now more choice available to interior designers
28 August 2024
towel rail
The rise and rise of the
Chris Harvey, head of
marketing, Stelrad Radiator Group charts the rise of the towel rail
Left: Chris Harvey, head of marketing, Stelrad Radiator Group
and installers. It’s a far more sophisticated market than even a couple of years ago, with well-priced, multiple sized offerings in a range of colours and finishes to match almost any décor and any size room with ease. The options available for the kitchen and wider living spaces around the home allow for radiators where the colour compliments or contrasts with other décor and fits in with the trend for vertical radiators around the home, slotting in well in nooks and crannies and on smaller walls where a horizontal radiator would not provide the levels of heat usually needed from a radiator. Stelrad has recently launched a series of electric
radiators to feature alongside its wet heating system ranges with a wide selection of electric towel rails now available from stock.
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