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Labelling Solutions


How to eliminate labelling mistakes from the production line


which can have a devastating effect on a company’s brand reputation. On average, a manual production worker can be expected to make one mistake for every 300 touches. However, the reality is, that despite recent advances in automation and production, many companies continue to rely on manual processes to ensure the right information is printed on the right products, boxes, and pallets. As legislation surrounding the labelling of


W


consumer products becomes stricter in a bid to protect consumers, ensuring efficiency and accuracy in your product labelling operations has never been more essential. The good news is that, in the Industry 4.0


era, errors arising from manual processes are not only avoidable, but they can also be eradicated quickly and cost-effectively without necessitating significant changes to existing production processes. In this article, Domino Printing Sciences (Domino) Director of Coding Automation, Adem Kulauzovic explores the use of automated coding and marking solutions to reduce the risk of costly product recalls.


WHERE DO THE ERRORS COME FROM? In coding and marking, manual processes in both label selection, and label management can ultimately lead to labelling mistakes on a final product: •


Human error in label selection –


selecting the wrong label or deploying the wrong information onto product packaging


convertermag.com


By Adem Kulauzovic, director of Coding Automation, Domino Printing Sciences •


orldwide, operator error is one of the top causes of labelling mistakes, necessitating costly product recalls


Human error in label


management – entering the wrong information into a label template to be printed onto a product


THE EFFECT OF ERRORS Utilising manual processes can leave production lines susceptible to simple errors, which can pose a tremendous risk to manufacturing operations. Errors in product labelling can necessitate product recalls, which are not only costly in terms of logistics but also have the potential to harm the long-term value of a company. Consumer protection laws require manufacturers and suppliers to bear the costs of all product recalls – according to a study by Deloitte, food and beverage manufacturers can expect to lose up to USD$10million in wasted stock, logistics, and penalties resulting from a product recall. It doesn’t stop there – product recalls can


also do long-term damage to brand reputation and relationships with consumers. A solid brand reputation built up over


time by providing quality products can be easily undermined by a recall. According to Deloitte, a publicly-traded company can expect to see its stock price decline by up to 22% in the first two weeks after a recall is announced.


PROTECTING CONSUMERS In the food and beverage industry, product labelling is of particular importance in ensuring the safety of the end consumer. In the United States, packaged food and beverage products are consumed by


approximately 250 million people each day – when mislabelling occurs, it can pose a significant risk to consumers, as even a slight change in an ingredients list could lead to a product having undeclared allergens. Product labelling requirements, and


standards for recalls, are set by the relevant government regulations in which a food or beverage product is sold. In the United States, this falls under the


Food Allergen Labelling and Consumer Protection Act of 2004 – which applies to the labelling of foods regulated by US Food and Drug Administration. In the EU this is dictated by the Food Information for Consumers Regulation (EU FIC): Regulation (EU) NO 1169/2011. In the UK, the EU FIC is enforced by The Food Information Regulations 2014. Elsewhere, more governments are


beginning to roll out legislation to protect consumers. The Food Safety and Standards Authority


of India recently launched a draft notification for the new Labelling and Display regulations for prepacked food and beverages. The new regulations will make it mandatory for prepacked food to be labelled with information including full ingredients lists, allergens, and related logos for declaration of vegetarian and non- vegetarian items. In China, allergen labelling on pre-


packaged food is currently voluntary, however, in January 2020, the Chinese National Health Commission released a draft bill, GB7718 General Rules for the Labelling for Pre-Packaged Foods, which, if passed,


October 2020 35


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