Industry News
Valpak by Reconomy, has launched a service to prep for the EU’s Packaging and Packaging Waste Regulation (PPWR).
PPWR replaces the EU’s previous packaging waste regulations. It came into force in February 2025, with most measures binding from August 2026. The legislation covers the entire packaging life cycle, from product design to waste handling, and sets ambitious goals to reduce packaging waste, facilitate reuse and increase recycled content. Valpak’s new PPWR service covers every aspect of compliance,
from live regulatory timelines that update with every release of new information, to labelling and individual impact assessments. It also links to Valpak Consulting’s packaging analysis service, which combines expert analysis with Valpak’s unrivalled data resources, currently at 60 million SKUs, to provide brands with the tools to implement meaningful change.
Under the new legislation, companies operating in and exporting
to the EU will be required to undertake rigorous assessment make substantial changes to products and systems, including: • Meeting specific performance grades for recyclability (grades A-C). • Restricting the use of certain single-use plastics. • Minimising the weight and volume of packaging and avoiding unnecessary packaging.
• Including a minimum percentage of recycled content.
• Apply harmonised labels. • Reducing the use of substances of concern.
• Certain sectors must meet mandatory reuse targets and offer refill options.
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Hunter Luxury partners with NEXT on beauty advent calendars for Christmas 2025
After collaborating with NEXT on its 2024 beauty calendars, this year Hunter Luxury led on the structural and graphic design of the 2025 line from the initial concept stage through to production. The two fi nal products, called The Luxury Beauty Advent and 25 Days of Beauty Advent, represent a remarkable demonstration of Hunter Luxury’s capabilities and expertise. The Luxury Beauty Advent calendar is a hinged box featuring a traditional ice rink scene, fi nished with UV gloss varnish and delicate embossed gold foiling. The 25 Days of Beauty Advent, meanwhile, uses a chocolate box-style design with a ribbon tie. It carries a more minimalist look, using spot UV varnish, embossing, and
foiled typography to create a festive pink and gold aesthetic that combines tradition with modernity. Both calendars contain 25 beauty products inside individual printed cartons with gold foiled numbers that consumers can unbox every day through the festive period. Both calendars feature rigid box elements that are recyclable thanks to the strategic use of gold foiling. However, they are also designed to be collectable keepsakes that consumers can use as a festive vanity case or storage solution long after their contents are gone.
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