Luxury Packaging
Luxury giſts with a sustainable appeal Robinson partners with high quality hand craſted chocolatier.
I
t’s no surprise that consumers are actively looking for sustainable packaging when making product purchases. Research shows nine out of ten shoppers look for sustainable packaging and credentials when purchasing products in the beauty and personal care sector, and one-third choose a brand based on this. Over the next few years, the market for sustainable packaging will skyrocket, not only in the beauty and personal care sector but across all markets.
A major packaging provider, Robinson, is leading the way in supporting retailers and brands to meet their sustainability goals for circular packaging solutions. Robinson’s main activity is in injection and blow moulded plastic packaging and rigid paperboard luxury packaging, operating within the food and drink, homecare, personal care and beauty and luxury gift sectors. One UK brand, Holdsworth chocolates, has partnered with Robinson on its sustainable journey and is a great example of a brand embracing luxury packaging with sustainable appeal. Holdsworth’s beginnings may have been entirely humble when founder, Barbara Holdsworth, started making chocolates from a small unit in her hometown of Bakewell, Derbyshire. Thirty years on, a steadfast belief in the appeal of British handcrafted chocolates has gained the company a world-class reputation with chocolate lovers, and high-street and online retailers alike.
Recently the company launched a new
celebration range which comes in eight different designs from gender reveals, thank you chocolates, to the world’s best dad and much more. The range is being produced for a UK- leading online gifting site.
The beautifully crafted boxes and lids are made from 100% post-consumer recycled paperboard and are widely recyclable, meeting Holdsworth’s and Robinson’s sustainability goals for circular packaging solutions.
Genevieve Holdsworth, director at Holdsworth Chocolates said: “Robinson has been with our company at every step of its most exciting evolution. We knew from how quickly Holdsworth built up its loyal following that we had something we could offer on a much larger scale. As our channels to market have expanded, so too has our product offerings. Whether it’s the smallest of gift bags or one of our collection boxes, it’s important that the packaging is unmistakably Holdsworth and represents all that our customers expect of our brand: quality, elegance, sustainability and luxury.
Ms Holdsworth continues: “In Robinson, we’ve found a local packaging partner who is unfailing in its support. Like us, they’re a family-owned business with strong company values. Most importantly, they understand the importance of listening to and focusing on our needs.” The boxes include a beautifully designed sleeve that is printed using six different colours and has intricate foil blocking allowing the product to
be branded for a particular occasion or seasonal promotion but without the need to adapt the box design itself.
Jon Walker, new product development director at Robinson said: “With Robinson being an independent company, we can be highly adaptive and flexible to meet our customer needs. We can produce small promotional runs to large volumes, which is perfect for Holdsworth’s celebration range. We are proud to be working alongside this luxurious, unique brand.”
Luxury and sustainability need not be mutually exclusive. The beauty of an exquisitely crafted box is only enhanced by its impressive sustainability credentials.
Robinson partners with some of the world’s most luxurious brands to create their most impactful and appealing packaging, embossed and debossed with their trademark designs and all that signifies excellence. All paperboard supplied by Robinson is made of 100% post-consumer recycled material (PCR) and is widely recyclable. Labelling and decoration need to be memorable and vivid. The growing popularity of e-commerce means that brands need to stand out as much in the online environment as they do on the retail shelf. Packaging needs to be both lightweight and resistant to damage in transit to ensure the consumer receives their product intact without damage.
Xrobinsonpackaging.com
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November 2021
www.convertermag.com
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