Luxury Packaging Supporting future packaging design
For Antalis, supporting the designers of the future and bridging the gap between education and business has never been more pertinent.
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ntalis, together with Brief Cases, recently announced the winners of the ‘Smart Luxury Packaging – Cosmetics Brief’ competition in collaboration with the Norwich University of the Arts. The competition required students to respond to the challenges of the pandemic by addressing new realities such as the increase in online purchases.
Steve Chappell, graphica board development manager at Antalis, commented: “With the retail landscape changing, it has never been more relevant for brand owners to recognise the prominence of luxury packaging and the possibilities of digital print in creating exciting solutions that engage consumers. Students taking part in the Smart Luxury Packaging – Cosmetics Brief competition were tasked with designing packaging for a fictitious high-end start-up company, which would enhance the unboxing experience for consumers.”
Coming in first place was “Dip” by Lily Tye, a graphic design student at the university. Ms Tye was aiming to create a sustainable, luxurious, pool-friendly product for swimmers. Antalis, with
the help of Pollard Boxes, has turned her design into a reality and the ‘Dip’ packaging will be unveiled at the Packaging Innovations event at Olympia, London, this December.
Mr Chappell commented: “Antalis was proud to support this project which isa perfect example of bridging the gap between industry and education by working in partnership to encourage the next generation of packaging design talent.” Antalis began developing its range of sustainable products and supporting services more than two decades ago and now has one of the most innovative offerings on the market. Key to the credibility and success of its board portfolio is the company’s careful selection of suppliers who share Antalis’ focus on providing high quality products, sustainably.
“Antalis is well positioned to support the luxury packaging sector, not only to enhance the home shopping experience but to support the desire to bring consumers back into retail outlets and onto high streets,” said Mr Chappell . A 2021 addition to the company’s range was Eska Black – a deep black solid board with
natural texture and minimal environmental impact. Specially designed for luxury graphical and packaging applications, this three layered, recycled and sustainable board bridges the gap between sustainability and luxury. Curious Metallics are elegant and opulent substrates that offer a shimmering palette of 30 colours, perfect for special printed or packaging projects. As part of the Curious Collection range, Curious Metallics is carbon balanced by Antalis as standard, along with the entire creative paper range. Curious Metallics papers were recently used for Shivering Mountain Gin’s brochure cover, business cards, and the bottle label for both of its Premium Gins.
“The choice of sustainable print substrates was key to achieving the quality and effect the client and agency required to deliver the brand’s story,” said Mr Chappell. “The Curious Metallics products used performed brilliantly on both the heaviest and lightest weights. The product’s environmental credentials were also important – as the client wanted to reduce the packaging’s carbon footprint.”
Antalis also stocks Iggesund’s paperboard brands Invercote and Incada, which are renowned for their durability and packaging design versatility. Iggesund’s mill in Sweden, where Invercote is made, and its UK mill in Workington, Cumbria, where Incada is manufactured, have both been awarded Platinum level by the international assessment company EcoVadis. Iggesund’s Workington site also produces 100% of its energy needed from renewable biomass. Further support in helping customers achieve their sustainability goals comes by way of Antalis’ Carbon Offsetting schemes. “All purchases from across the company’s papers and packaging ranges can now be carbon offset with many already carbon balanced as standard,” said Mr Chappell. “Our focus is to help luxury brands enhance their identity and maximise shelf appeal to increase ROI, whilst balancing their environmental impact and regulating material costs. We have one of the most comprehensive ranges of luxury paper and boards in the UK and we’re continually reviewing our range of products and suppliers to ensure they are as relevant and sustainable as possible.”
Xwww.antalis.co.uk
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November 2021
www.convertermag.com
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