Comment
for innovation and a breeding ground for the future of packaging, this provides an opportunity for Easyfairs and the team behind Packaging Innovations & Empack to take the event to even greater heights and make it the annual packaging exhibition for the European packaging industry.
This will start in 2027 when the show moves to Halls 6-9 on 24 & 25 February 2027 at the NEC in Birmingham, UK, providing even more room to expand and for exhibitors to open up their stands.
RIGHT TIME, RIGHT PLACE
The location of the NEC itself helps raise the profi le of Packaging Innovations & Empack and bring visitors to the show. Regular fl ights out of Birmingham International Airport to and from c150 European destinations serve as a gateway to the halls of the NEC, which is connected directly to the airport. Even closer is the train station, from which all corners of the British mainland can be easily reached. There’s also no lack of hotel beds and Airbnb’s in and around Birmingham, the UK’s second city. Nor is Birmingham lacking in food options. Forget its reputation as the curry capital of the UK, Birmingham has a thriving food scene that ranges from Michelin-starred restaurants to specialist, family-run eateries.
the Covid-19 pandemic wrought havoc on the Easyfairs schedule. Perhaps ironically, the Packaging Innovations events in February 2020 and May 2022 bookended the pandemic experience for many. In 2020, few had any idea of what was coming; by 2022 the industry was glad to see the back of lockdowns and isolation and to be able to get back out amongst colleagues, peers and friends. This has continued and the thirst for human connection was palpable at this year’s event.
Since the Covid-19 years, Packaging Innovations and Empack hasn’t looked back. Today, it is the largest annual packaging industry exhibition serving the UK and Ireland, while also holding a commanding position in Europe. It can now be legitimately considered as a peer to FachPack in Nuremberg, Germany.
With FachPack a leading European trade fair for packaging, technology and processing that has been a central meeting point for the continent’s packaging industry for over 40 years, rising to be in the same conversations as FachPack is a
mark of success that should be welcomed by the packaging industry and recognised as evidence of the evolution of Packaging Innovations & Empack. With the UK seen by many as a hotbed
February also serves as a perfect time for the industry to convene. It is a good opportunity for suppliers to repopulate their pipelines, with leads generated often converting into machinery and consumables investments within the same calendar year; and many visitors are actively buying rather than window shopping. Packaging projects for the next two or three years are formalised and put into practice because of connections made at the show. Being so early in the year, Packaging Innovations & Empack is also used as a launchpad for new solutions, providing a fi rst chance to see, for example, recyclable fl exible packaging solutions and new forms and functions made using tin, paper, cartonboard and corrugated sheets. This all makes Packaging Innovations & Empack 2027 a must-attend event for not only the UK packaging industry but more of the European market. The event’s ongoing evolution provides a genuine opportunity for printers, converters, brands, retailers and co- packers to plot their route into the future of packaging.
Packaging Innovations & Empack 2027 returns to the NEC in Birmingham, UK on 24 & 25 February next year.
Register your interest in participating at Packaging Innovations & Empack 2027.
www.convertermag.com
March 2026
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