Coating & Laminating NEW HOLOGRAPHY KEEPS PACKAGING FRESH
Manoj Kochar, chair of the International Hologram Manufacturers Association, looks at the latest eye-catching and award-winning developments
with various substrates and print and conversion technologies, thus creating new products and applications. A wide variety of specialist origination techniques offer an almost infinite variety of colourful 3D visual effects, ranging from the bright and stunning, to subtle graphic features and tones. The brightness, vivacity and lustre of the hologram makes it a very eye- catching packaging accoutrement, offering maximum brand appeal. Holograms also impart a premium look to the package, which is why more and more companies are using holographic films and foils in packaging. The security that is provided by a hologram is of peripheral benefit. Any custom designed holographic pattern offers the option of including security features to make the package secure against counterfeiting. This is highlighted by the recent industry awards - the Excellence in Holography Awards 2017 - in which solutions reinforcing the role that technology plays, particularly in tackling anti-counterfeiting and authentication, were to the fore. An eye-catching design for an annual calendar
H
olography continues to prove itself to be an extremely versatile and flexible technology. It lends itself to integration
and supporting materials won the Best Applied Decorative/Packaging Product. The Hazen 2017 calendar and supporting six panel brochure and folder features rich, graceful and elegant printed patterns, pearlescent and metallic coatings that glisten on the surface of paper. Holography adds value as a highly effective and tamper resistant security feature. For example, the advanced optical security element DID Graphic Wave from Surys, which is easy to identify with the naked eye, has been showcased for its role as a next generation visual security design, visually disruptive from traditional holograms. The technology reproduces a design with two diffractive colours, visible at a direct reflection angle. When the image is 90° rotated on a horizontal plane, there is a tint permutation between two colours. Its recognition is easy and very ergonomic. New imaging techniques, and combinations of
other overt authentication technologies with holograms, are producing advanced optical security devices that combine ease of recognition benefits with significantly enhanced resistance to counterfeits, enabling products to be controlled through an expanded system solution involving security authentication
features and tracking mechanisms. More than 70 years since its invention, the
hologram remains as pertinent as ever, continuing to go from strength-to-strength, demonstrating the highest standards of visual appeal, quality, creativity and technical ambition. With the seemingly remorseless march of technology, there is no reason why it will not continue to evolve as pacn comfortable with a technology that has a lot to offer.
www.ihma.org
14
March 2018
www.convertermag.co.uk
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