Flexible Packaging
Navigate regulatory complexity in print and packaging
In the fast-paced world of print and packaging, keeping up with regulatory compliance is a significant challenge every business must tackle.
from development to delivery. ACTEGA exemplifi es this. By providing high-quality solutions, including inks, coatings, and adhesives, along with personalised support like onsite assistance and workshops at their customers’ facilities, ACTEGA ensures seamless integration and reliable performance. With expertise across industries, they combine fl exibility and precision to meet both regulatory and brand-specifi c requirements.
Bernd Elsler said: “Our collaborative approach frequently opens our customers’ eyes to better, more sustainable ways of operating that they might not have considered before. It’s a consultancy-fi rst model that delivers immense value for their long-term success.
F
rom food and pharmaceutical packaging to toys and cosmetics, global regulatory standards are continually evolving, making it imperative for converters and brand-owners to stay ahead of the curve to meet both safety and functional requirements.
With the increasing global emphasis on circular economies and sustainability, regulatory foresight plays a key role in ensuring compliance, fostering eco-friendly practices, and building consumer trust. As governments worldwide tighten regulations on materials, recyclability, and chemical safety, staying compliant has become a cornerstone of maintaining market access and brand reputation. In this article, two of ACTEGA’s experts in this fi eld, Mell Bishop, vice president of fl exible packaging North America & global market manager labels, ACTEGA, and Bernd Elsler, global market manager aluminum foil, ACTEGA, provide some of the latest insights that are helping their customers adapt to evolving industry demands and paving the way for a more sustainable and dynamic future in print and packaging.
Regulatory compliance is often a race against the clock. While new legislation emerges at an accelerating pace, compliance requirements vary drastically between geographies. Businesses must address not only local standards but also international requirements if they aim to remain competitive. This complexity is heightened when manufacturers export packaging to stringent regulatory regions, like when North American export to Europe, which often introduces new standards signifi cantly earlier than
36 June 2025
www.convertermag.com North America or other regions.
Mel Bishop explains: “Having a knowledgeable and trusted partner is essential when navigating the intricate world of regulatory compliance. Products should be designed with compliance in mind, addressing current industry challenges while proactively preparing for future regulatory shifts.”
DRIVING CUSTOMER SUCCESS THROUGH INDIVIDUALISED PROCESSES
Strong partnerships require a collaborative approach, moving beyond traditional customer relationships. Open communication helps address unique product and regulatory needs, while rigorous testing ensures compliance with global standards. This partnership model streamlines challenges into tailored solutions,
Bernd Elsler, ACTEGA
“Whether guiding our customers through compliance intricacies, pioneering sustainable packaging solutions, or optimizing processes for better effi ciency, ACTEGA is more than a supplier.”
THE ROAD AHEAD
There will continue to be a large focus on fl exible packaging and label solutions in the packaging industry. Some of the key areas of development include PVC-free products, as well as PFAS-free alternatives to meet growing regulatory and environmental demands.
With greater commitment to the circular economy, advancements will be made to solutions such as de- inking and de-bondable primers, designed to minimise the impact on recycling processes. These innovations will enable customers to align with their sustainability goals and the shifting regulatory landscape.
Mell Bishop, ACTEGA
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