Carton, Paper & Board
Why should converters consider switching their packaging to a paper-based solution?
In an exclusive interview, Skye Oudemans, sustainability manager Europe, Sonoco, told Converter’s interim editor, Simon King, that as governments in the UK and across Europe impose stricter regulations on plastic use, brands and manufacturers are looking for suitable and sustainable substitutes and paper packaging provides a reliable, recyclable and compliant alternative.
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aper-based solutions are easily recyclable in household waste streams and support the circular economy.
Ms Oudemans said: “From a functional viewpoint paper packaging keeps products fresh when barrier properties are included, and it also physically protects the product – all while being recyclable. Compared with other substrates, paper packaging is also lightweight and easier to transport, therefore helping to reduce emissions in the transportation process, as well as shipping costs. “In addition, as consumers are more environmentally conscious than ever, switching to a paper-based solution can help to improve brand perception.”
SK: Are there long-term fi nancial benefi ts for businesses to switch their packaging to a to paper-based solution? SO: By converting to paper-based packaging solutions, brands can profi t from a number of long- term benefi ts and many of our customers who have switched to paper-based solutions are already reaping them.
In 2022, Premier Foods removed 40 tonnes of packaging used for its best-selling Bisto gravy drum, resulting in reduced carbon footprint with our rigid paper cans, while at the same time helping its customers to make more sustainable choices. In addition, by using Sonoco’s recyclable packaging, the new Bisto container gave shoppers an additional 20g of gravy granules (190g total) – approximately six more portions per tub – for the exact same price as before, while being presented in packaging that uses fewer resources.
Marigold health foods has also converted to Sonoco’s paper can for its plant-based food products, which ensures product freshness and optimal shelf- life by providing an oxygen and moisture barrier. By transitioning to Sonoco’s paper-based packaging, Marigold confi rmed its commitment to its customers
20 June 2025
by providing environmentally responsible packaging and lowering its carbon footprint. With more than a 20% reduction in packaging weight, Marigold has been able to drastically decrease its fuel consumption when transporting the product.
SK: What paper-based packaging solutions does Sonoco off er in the Consumer market space, and what are the benefi ts of these solutions? SO: Made with renewable and responsibly sourced paper-based material, including post-consumer recycled content, the Sonoco Paper Can is designed to meet both sustainability goals and consumer demands. Sonoco’s 90-95% paper can, can help brands to reduce their carbon footprint, enhance recyclability and maintain freshness of the packaged product.
With 92-98% paper content, including post- consumer recycled paper, Sonoco’s GreenCan has a high paper composition and off ers a more environmentally responsible packaging option for brands while also being easy for consumers to recycle. Even with its high paper content, GreenCan retains the strength and durability required for protecting the products during transport and on-shelf display. Sonoco’s EnviroStick, constructed primarily from recyclable paperboard, is tailored specifi cally for the personal care, beauty and wellness markets. By using FSC® certifi ed paper, it serves as an environmentally friendly choice for eco-conscious brands and consumers.
SK: How does Sonoco ensure that its paper- based packaging delivers the same protective and functional qualities as other packaging types? SO: With over 120 years of experience in creating and tailoring packaging solutions for the consumer market, we have the insight, experience and expertise to create customised solutions for brands ensuring they deliver durable, protective and sustainable packaging solutions. We off er a range of packaging materials with varying barrier properties to protect products from moisture, oxygen, light, and other contaminants. Ultimately, we work with all our customers collaboratively, developing innovative packaging to meet their requirements.
SK: How does Sonoco ensure its paper packaging is compatible with recycling streams? SO: Sonoco ensures its paper packaging is compatible with recycling streams through a combination of smart design, infrastructure alignment, and industry collaboration: Sonoco’s paper-based solutions such as the GreenCan® contain up to 98% paper, including post-consumer recycled content. The packaging is designed to be fully recyclable through existing household paper streams, with no need for disassembly thanks to its integrated paper lid. Sonoco’s rigid paper can with paper-based end, are tested and developed to meet the requirements of current curbside collection systems across Europe, ensuring they can be easily sorted and recycled without contamination.
Sonoco actively participates in industry alliances and working groups focused on advancing packaging sustainability and improving recycling outcomes. These collaborations help Sonoco stay aligned with best practices, regulatory developments, and evolving infrastructure standards across diff erent markets.
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