Luxury Packaging Satin effect for high-end personal care packaging
we do every day at Clariant ColorWorks.” While the satin effect can be used with
any color – or no color at all – the team at Clariant ColorWorks design and technology centers in Italy and Singapore decided to focus on colors that are most likely to appeal to their target audience. They settled on three colors introduced in
ColorForward 2021, the 16th edition of Clariant’s annual color forecasting guide for the plastics industry. The golden ticket is a translucent beige with subtle gold flecks that create a feeling of luxury and indulgence. No WI-FI is a soft green that suggests healthy, natural products, which don’t contain preservatives and which are less likely to cause skin irritation. Motus intelligentia is a warm pinkish coral. In Asian culture, warm colors like this are associated with youthfulness and the fight against ageing. “We did a lot of research into the Asian
Clariant targets Asia with its new satin effect, combining on-trend colours with a silky look in PET packaging, offering a feeling of luxury and prestige to products
C C
lariant color specialists have combined three colors from the ColorForward® 2021 trend palette
with a satin brushed-glass special effect in order to appeal to consumers in the booming Asian personal care market. The resulting look helps PET packaging
give the impression of luxury and prestige otherwise associated with the brushed glass used for high-end branded products. The technology behind the satin effect, itself, is
not new. In fact, Clariant was one of the first companies to bring it to the market almost 15 years ago. “What is new,” explains Vick Cai, Designer at Clariant ColorWorks™ Asia- Pacific, “is the fact that we are using it in combination with ColorForward trend colors intentionally to target a very specific audience. In this project, we focused on colors for the Asian personal care market, but we could do the same thing for any category in any region. It’s the kind of thing
skin care market, especially in Japan and Korea, where many of the most popular brands come from,” Vick Cai continues. “What we found is that there is a definite preference for soft, muted colors and those that are found in nature. So we chose a beige and a light green, and even the red we selected is a very natural shade. Then, by adding the satin look, we create an illusion of depth within the container walls, making the bottle appear more like glass. However, the effect is not only visual. It gives the bottle a softer surface feel. It makes it more pleasurable to hold in your hand and this further heightens the impression of luxury.” The effect is developed during the PET
stretch blow-molding process. A proprietary additive, in concentrated masterbatch form, is added to natural PET resin during the molding of the bottle preform. Then, as the preform is reheated, stretched and blown into the finished shape, the satin look emerges.
clariant.com Shrink sleeves for branding, a premium finish and product safety
hadwicks produce high quality shrink sleeves for customers and brands across the globe. Printed shrink sleeves have become popular within the beverage, dairy and food industries, but also within non-food sectors. The flexibility of shrink sleeves as a packaging and marketing medium mean that they are being used for an increasing variety of applications.
Shrink sleeving allows customers better branding opportunities all the way around the product on small and medium sized containers. They also offer the additional
benefit of tamper evidence while improving the look and feel of packaging by providing a premium feel. Base materials including PVC, OPS, PET and PLA provide flexibility and allow customers the opportunity to use generic primary packaging to reduce costs with the sleeves becoming the vehicle for product differentiation and branding. Shrink sleeves are applied and then shrink to the contours of the container when heat is applied. Printed sleeves can be applied to almost any shape of container offering increased opportunities for brands to select more interesting shapes. Within Chadwicks’ production facility shrink sleeves are produced and printed using UV Flexo with up to 8 colour print, as well as combinations of printing techniques. With growing demand for recycled products and a need to make recycling easy, Chadwicks has embraced the challenge and continues to push the boundaries. By working very closely with material suppliers the company has access to substrates that contain increased percentages of post consumer waste and plastic alternatives. In fact, Chadwicks can now supply shrink sleeves that contain 30 per cent post consumer recycled content material. Popular with environmentally conscious brands, the Rpet shrink sleeve material offers reduced resource intensity and a lower carbon footprint. Film clarity and gloss levels remain the same and there is no difference in shrink properties compared to standard material. Alastair Bearman, sales and marketing director says: “Shrink Sleeves offer a fantastic combination of quality and functionality that lots of brands consider to be the best packaging for their brand. They are viewed as a premium solution that adds value to the look and feel of many products and should be considered as they are very price competitive.”
chadwickslids.co.uk
34 June 2020
convertermag.com
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