Industry News Editor’s Note
Welcome to the July/August issue of Converter magazine. As each day goes by, I really feel that I’m starting to get to grips with this booming industry – my visit to Kingsmoor Packaging in Somerset saw me visit my first production facility in this role; thank you to James Hill for his time. While I welcome any company’s move to sustainable packaging, I have to admit that I am intrigued by Unilever’s move on Pot Noodle, as it moves from plastic to paper to a new recyclable paper. Now, I’m partial to a Pot Noodle, but I wonder how successful this trial will be as boiling water and paper do not go well together, but I wish Unilever well. It estimates that a move to the paper pot, once complete, could
remove 4,000 tonnes of virgin plastic each year – bravo Unilever. Thank you for all the interest there has been in supplying articles to me. In this issue of Converter, we’ve got features on Adhesive Applications, Labelling Solutions, Coating & Laminating, Drying, Curing & UV and Carton, Board & Paper.
Simon King Editor
sking@datateam.co.uk
Pot Noodle trials new paper-based packaging in the UK
Pot Noodle is trialling a change in the way it makes its famous pots, moving from plastic to paper. The UK’s biggest instant hot snack brand is
trialling a new recyclable paper pot, made with FSC-certified paper.
The new paper pot has launched exclusively
in retailer Tesco, with an initial stock of 500,000 of the brand’s most popular flavour, Chicken & Mushroom. The trial will be used to gain shopper feedback and, if it’s successful, the
aim is to switch the full Pot Noodle range to paper pots – a move which, once complete, could remove 4,000 tonnes of virgin plastic each year. Andre Burger, general manager foods (nutrition) at Unilever UK & Ireland, said insights from the trial will support the scale-up of the innovation at the Pot Noodle factory. The innovation process to develop and refine the paper pot, which took more
than three years, was led by R&D teams at Hive, Unilever’s Global Foods Innovation Centre in the Netherlands, working closely with packaging experts in the UK. Mr Burger said: “There have been plenty of challenges along the way, but we
are committed to reducing the plastic in our packaging and to a paper-based future for our pots, without compromising on the Pot Noodle experience our shoppers know and love. We are now excited to learn from this initial trial with the ambition of bringing our paper pots to more shoppers across the UK soon.” The new pots can be recycled at home with other cardboard and paper and include on-pack recycling labels to provide clear guidance to UK shoppers on how to dispose of the packaging. A single layer of ultra-thin plastic film is used to provide barrier protection, which ensures ingredients remain fresh and protects the paper when water is added but doesn’t inhibit the recyclability of the pot.
Coating, Drying and Laminating - the basic functions of the «KTF-S»
Market leaders are using Mathis technology Continuous Coating
www.convertermag.com
July/August 2023
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