NEWS | Industry Updates
are proud that CONFIDA, an association linked to the Confcommercio world and a leader in the sector, has appreciated our expertise as trade show organisers and chosen us as a strategic partner with which to give continuity and a further opportunity to develop an event that is already a sector leader. In fact, IEG’s decision aims at developing “Venditalia – The Vending Expo” both at a national and international level. For this reason, a work group of people from IEG will be engaged in supporting the event’s historic team in order to deploy a series of evolutionary elements and new entries already at the 2026 edition by developing both the product and internationalisation aspects.”
Confida and Italian Exhibition Group go into partnership to develop Venditalia
CONFIDA – the Italian Vending Service Association – has chosen Italian Exhibition Group (IEG) as a strategic partner in the development of the “Venditalia” show, the vending industry’s main European exhibition. A new company has been created to
organise the future editions of Venditalia in Rimini and to oversee its product and international development. It means that from spring 2026, Venditalia will be held in the halls of Rimini Expo Centre. The agreement has been signed between Italian Exhibition Group and Venditalia, represented by president Ernesto Piloni, with the unanimous approval of the Expo Centre’s Board and CONFIDA’s shareholders. It marks the start of the procedure for
setting up a NewCo by autumn, 51% owned by IEG and 49% by Confida. As of 2026 the new company will be responsible for the biennial organisation of “Venditalia - The vending expo”, the international vending service exhibition. Founded in Genoa in 1998, Venditalia has continued to grow and attract more and more industry professionals. In 2004 it received the status of “international” event and this year, having reached its 13th edition, it achieved significant numbers: 32,000 square metres of exhibition space, 300 exhibitors (40% international, mainly from France, Spain, Germany, Poland, Portugal and the United Kingdom) and 22,300 trade visitors. In addition to offering the widest range
of vending machines, products and services for vending, Venditalia also features a full programme of meetings and conferences that delve into the sector’s main challenges and opportunities.
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vendinginternational-online.com
Italy is considered is the vending industry’s European leader: in 2023, the sector recorded a total turnover of €2 billion (for vending and office coffee service), dispensed five billion consumptions, generated an employment spin-off of more than 33,000 people, included more than 3,000 companies and saw more than 830,000 vending machines installed (the largest fleet in Europe). Added to these numbers are other companies involved in the supply chain, such as food producers and manufacturers of accessories and technology. In regard to the latter, Italy holds supremacy: 70% of the machines produced are exported as are many vending machine accessories. “After several years of success and development,” commented Ernesto Piloni, President of Venditalia, “we stopped to think and, with the firm intention to continue Venditalia’s growth, we looked for a new partner to work with and IEG was the best possible choice due to the strategic prospects it offers. The synergy that has been created between us will be fundamental for continuing to consolidate Venditalia’s importance in the markets that we already preside over, such as Italy and Europe, but it will also be particularly fundamental for debuting in new international markets in the future, thus giving even more visibility to the incredible technological and product innovations that the Italian and European vending sector offers.” “We are extremely satisfied with this
agreement,” commented IEG President Maurizio Ermeti. “It will allow us to stage a new international event in Rimini, the sector’s most important in Europe. And we
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