SNACKS & CONFECTIONERY ‘Something for everyone’ will drive sales

Stocking a wide range of snacks and confectionery covering varied consumer needs will drive maximum sales according to Marta Ziolkoska-Sequeira, category manager at Mondelez International.


s Ziolkoska-Sequeira said the changing face of the work environment meant the relevance of a vending offering in workplaces and public spaces such as transport hubs has increased over the past 18 months

with many staffed facilities not operating at pre-pandemic levels. “Offering a strong range through user-operated vending machines means

consumers can purchase drinks, snacks and confectionery safely through contactless payment, offering a convenient on-the-go option. For this reason, many employers are turning to vending as a safe and easy way to offer food and beverage options to their workforce. “Stocking a wide range of snacks and confectionery covering various

consumer need-states is critical for driving maximum sales. Some shoppers will be looking for an indulgent treat for their journey or working day, while others will be looking for lower calorie or functional options which are more permissible. Health and wellbeing is a trend that is here to stay, so it’s important operators stock healthier biscuits and snacks such as belVita which will suit consumers looking for a lighter treat. “We’ve also recently launched a brand-new fruit and nut snack brand,

Cadbury Nuttier. Alongside whole fruit and nuts, it is one of the first products within the Healthier Bars segment to include milk chocolate and is the perfect proposition for the vending channel, offering consumers a great-tasting healthier treat. Ms Ziolkoska-Sequeira stressed that while healthier options are an increasingly

important part of a vending range, core confectionery products will continue to form the basis of any machine’s range. She considers some products to be key for vending such as Cadbury’s most

popular single bar, the Twirl Orange, and the recently launched Caramilk which is available now to the vending channel. “Stocking new product development (NPD) from leading brands within a

vending range will help to grab consumers’ attention and drive impulse sales within snacks and confectionery,” she concluded.

Growing demand for vegan snacks

Over a third of new product development from leading food-to-go operators in 2020 was new vegan products, with leaders in the industry convinced it is on the rise. There are lots of variations of veganism, ranging from ‘dietary vegans’, who are on an exclusively plant-based diet due to dietary restrictions; ‘junk-food vegans’ who prefer to eat processed vegan foods such as snack bars, desserts and frozen food variations, as well as vegans who eat plant-based foods entirely due to the environmental concerns that come with eating meat and dairy. Chief executive of the Vending & Automated Retail Association (AVA)

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David Llewellyn said: “With the many variations in mind, paired with the fact that the majority of the vegan population in the UK consists of working adults aged between 18 and 34 years (the Millennial generation), it is crucial that plant-based food products become more readily available in the ‘food on the go’ market, especially in vending.” Another key trend the AVA predicts

will continue to rise in 2021 is the over- arching move towards healthy snacking products this year. With the implementation of the sugar levy and the requirements of CQUIN, the industry has seen a marked impact on the SKUs offered through vending. Some initial findings from the AVA show:

• 77% of pre-packaged cold drinks now have < 5g added sugar per 100ml, up from 44% in 2017 • 77% of confectionery and sweet lines now have ≤ 250kcal, up from 35% in 2017 • 36% of savoury snacks are now ≤ 30g, up from 22% in 2017 • 10% of sandwiches and other pre- packaged ready meals contained ≤ 400kcal and < 5g saturated fat / 100g, flat vs 2018.

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