CPI CP I
Know your customer –
Increase your revenue s
Practically every industry today hasmade building a relationship with their customers a key pillar in their roadmap to deliver successful business growth in today’s competitivemarket. By understanding what the consumer’s needs and expectations are, it is possible to create amore tailored and relevant offering, promoting repeat business and significantly growing the customer’s base. This is evenmore relevant for the vendingmarket due to its unattended nature.
Historically the vending landscape has been divided into 3 types of operation: free-vend, cash-sales and closed-site. Those that are free- vend or cash-vend leave operators having little or no relationship with the wider consumer base and therefore unable to drive any real loyalty.
The closed site cashless model has been the traditional method of connecting operators with their consumer base. For the
commitment of their consumers pre-paying their cash onto media, the operators are able to ffoffer benefits such as smaller price increments and a raft of generic rewards in terms of discounts in an attempt to drive sales upliftft.
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Those operators that have stepped into the generic closed site offering have been able to build strong retention of their customer by taking advantage of their relatively captive customer base, but this has come at a cost and can be restrictive.
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• Some customers are unwilling to commit their employees to the use of a media to pay at vending machines, leaving the implementation relatively restricted – especially if this is an independent system to their access and/or canteen systems • The media itself inherently bares a cost that needs to be met, either by the customer site, the consumer or the operator themselves and there is a level of maintenance of this media base that must be serviced ongoing
•Whilst a strong incentive for retention, the level of relationship between the operator and the consumer is still relatively distant. The types of incentive and rewards that can be offered have to be broad by design and can only really deliver an a verage return in loyalty .
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The ideal is for a “personalised, open, cost-neutral and intuitive” solution for the unattended vending market that operators can offffer to build a robust consumer’s relationships.
With CPI, all you needed to achieve “that” is a QR code on your vending machine!
The CPI e-vendi ng™mobile app only requires you to add a Q R 16 |
vendinginternational-online.com
Contact John Greasley, your Sal Manager at:
es
john.greasley@
cranepi.com or send us an enquiry on
www.cranepi.com/en/ contact-u s
code on your vending machine for you to start interacting directly with your end customer.
Once your customers have downloaded the FREE app either from the Apple Store® or GooglePlay®, all they need to do is to scan the QR code on your machine and register. At that point you can monitor their buying behaviour via the CPI e-vending back end interface and send tailored offffers and incentives to your customer.
Send them discounts, promotions, engaging photo content and even partner with your suppliers to offffer third party offfferings for extra revenue.
And if you have an existing MIFARE® field base, you can easily transfer your whole customer base to the new interface. FARE media and you can choose to
CPI e-vending supports all MIFA
move the entire field base to the new interface to easily identify and You will save on the cost of regularly
manage every single account. Yo
replace or purchase new media, retaining all the advantages a closed site business brings on a personalised, open, cost-neutra l and intuitive platform .
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