NEWS | Industry Updates
With the start of the 2025/26 season, the partner of Real Madrid. Melitta will provide the Bernabéu,
machines, coffee and service for the next comprehensive package of communication and marketing activities. The agreements apply to both the women’s and men’s teams.
Increasing brand awareness and perception “We are delighted about the partnership with Real Madrid, a club with a unique Jero Bentz, member of the management board and great-grandson of company founder Melitta Bentz. “This cooperation will increase global awareness and perception
of our brand. The commitment is a valuable part of our long-term corporate strategy, which is focused on growth and Emilio Butragueño, director of institutional relations at Real Madrid, adds: “We are very excited to be working with the Melitta Group. In them, we have found a strong partner who shares our values of
Numerous joint communication activities the Melitta Group will be providing the Santiago Bernabéu Stadium with over 60 professional XT6 fully automatic coffee machines and over 150 Barista TS machines in the VIP and general spectator areas, as well as the club grounds, including the Melitta Group will also have numerous
opportunities for communication. These include perimeter advertising, marketing activities in the stadium, access to players, activities.
Next logical step after successful collaboration with Manchester United The partnership with Real Madrid is a seamless continuation of the Melitta Group’s successful collaboration with Manchester United, which ended in 2025 after eight years. “The partnership with Manchester United was a great success awareness and sustainably boosted interest in our products – from coffee and coffee accessories to household products – among says Patrick Schenk, responsible for sports partnerships at the Melitta Group.
Mars has announced that all 10 of its Mars snacking factories in Europe are now fully powered by renewable energy. This milestone was achieved after years of investments into its
European manufacturing footprint, including €1.5 bn invested windfarm in 2016, and over the past decade has transitioned all confectionery manufacturing sites across Europe to renewable electricity.
In addition to investments to reduce and convert energy consumption, Mars has purchased Guarantees of Origin (GO) equivalent to the amount of electricity and natural gas used in the company’s direct operations for confectionery in Europe. Located in Czech Republic, France, Germany, the Netherlands,
Poland and the UK, these 10 factories produce 900,000 tonnes of some of Europe’s favourite brands each year, including SNICKERS®, TWIX®, M&M’S®, SKITTLES® and ORBIT®/EXTRA®, of which 85% is consumed locally in the region. “At Mars, we believe that the world we want tomorrow starts with how we do business today. Therefore, we measure our success not people, the planet, and society. Sustainability makes good business sense and is at the heart of our strategy, and we are committed to making a meaningful difference ensuring that today’s actions create Regional President for Mars Wrigley.
to Net Zero by 2050 and is an example of the investment Mars is and another €1 billion by the end of 2026) to support consumer- driven innovation, economic growth, resilience, and modern,
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