News | Industry Updates Call for water sector to play a leading role in sustainability
The newly elected president of the European Federation of Bottled Waters (EFBW) has called for natural mineral and spring water sector to become sustainability leaders. Muriel Lienau is the
chief executive of Nestlé Waters in Europe, Middle East and North Africa (EMENA), and leads the Global Strategic Business Unit of Nestlé Waters. Mrs Lienau said she
was honoured to be taking over the presidency for the upcoming two years, with a clear ambition to develop the category to a greater purpose, promoting natural mineral and spring waters as the most natural and healthy source of hydration and to further strengthen the sector’s sustainability credentials. “Our category wants to be a leading force to achieve a circular economy and sustainable food systems; we want to be the inspiration for others,” said Mrs Lienau. She continued: “Supporting Europe’s ambition to be carbon
neutral and a leader in biodiversity, the natural mineral and spring waters sector has the responsibility and determination to be a leading force. NMW producers have a long history of source protection to guarantee the purity of their waters, naturally contributing to a healthy environment and biodiversity. They are pioneers in setting up and financing packaging collection schemes and using fully recyclable packaging materials. As a sector we strongly advocate for a circular economy. Now we will step up our
Partnership to distribute commercial coffee machines nationwide The machines will be available to purchase by independent shop
owners and larger brands as a way to increase time spent in-store browsing and customer satisfaction. Shop-owners can choose to gift customers a drink or can price the hot beverage at a competitive rate.
Chris Mcardle, brand manager at Break Fluid, said: “The presence
of a hot beverage dispenser will contribute to consumer dwell time and according to retail studies, there is a significant positive relationship between time spent in-store and sales. Customers who take the time to enjoy their retail experience are
more likely to have a delayed point of sale and therefore, potentially increase their spending. John Collins, commercial director at Liquidline commented:
Caffeine-based adventure sports brand Break Fluid has partnered with Liquidline to supply commercial coffee machines to retailers across the UK.
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“We’re delighted to be partnering with Break Fluid. This partnership marks Liquidline’s first step into the adventure sport retail industry. “Competition for footfall has increased and the customer experience continues to evolve whilst adhering to health and safety measures. Our machines use the latest technology to not only bring a safe coffee experience to consumers, but also offer commercial benefits to shop owners.”
efforts on collection, including advocating for well-designed deposit refund systems, so we can use more food-grade recycled materials in our packaging.” EFBW secretary general Patricia Fosselard said: “I would like to
take this opportunity to thank our outgoing president, Jean-Pierre Deffis, for his unwavering commitment to push the sector’s sustainability agenda. I am delighted to welcome Muriel as our new president and look forward to working with her. With a strong collective action, driven by the EFBW team and the help of our national associations, company members and partners, I am very confident that we can achieve our goals.” Mr Udo Kremer (Verband Deutscher Mineralbrunnen), Gavin
Partington (British Soft Drink Association), Alessandro Pasquale (Mattoni 1873), and Francisco Vallejo (ANEABE – Aguas Minerales de España), seconded Mrs Lienau, as EFBW’s vice-presidents and treasurer respectively.
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