NEWS | Industry Updates Green Earth Awards for water filter recycling


WaterCare Recycling is giving out ‘Green Earth Awards’ to customers who return over a certain number of water filters, either WaterCare’s or those belonging to a 3rd party.


to deliver a strong and transparent message that they were


The first award was given to Qualitasse, which returned 370 filters equating to 3,680kg of plastic being recycling and equivalent to 11 million plastic cups (based on a 3g cup) or 22 tonnes of CO2. WaterCare said the scheme offered it and its clients the opportunity


passionately committed to reducing plastic waste throughout the industry.


In the last six months, WaterCare recycled enough 3rd party filters to save 62.7 tonnes of CO2 – that is equivalent to 31.3 million plastic cups.


New appointments at Westomatic


Westomatic has strengthened its marketing and customer service teams with the appointments of Michael Hoban as eCommerce and marketing manager and Claire Baker as customer service co-ordinator. Michael is new to the vending industry, having previously worked in-house for the


largest consumer eCommerce group in Australia, and more recently in a digital marketing role for a creative marketing and advertising agency. He said: “Having worked in the worlds of both B2B and B2C marketing for the last


decade or so, this is my first foray into the vending industry. I’m a ‘newbie’, but over the years I’ve marketed everything from footwear to bespoke sheet metal fabrication, so I’m positive I’ll be able to transfer my skills. It’s an exciting challenge and one I’m really relishing. During the course of this pandemic, more and more businesses have been using


technology to communicate effectively with their customers. As a result, we will gradually be introducing more digital communication and technology-driven processes throughout our business.” Claire has returned to the business, having previously worked for the company until


2014. She will join Jessica Tozer in looking after the company’s customers and will be responsible for the Northern area. She will be developing partnerships and strong relationships with Westomatic’s


customers, dealing with everything from technical queries and training requirements, right through to processing orders for new and remanufactured machines, as well as parts orders. Managing director Richard Brinsley said: “Customer support is a vital part of our


service and Claire will focus on communicating with and gaining a deep understanding of, our customers. Alongside Jessica, she’ll ensure that our customers receive the superior level of service we’ve become synonymous for." "Michael has been brought in to develop and execute our new marketing strategy,


grow the online side of our business, and unify our sales and marketing teams, which we believe will be crucial moving forward in an uncertain economic environment. "We’d already identified the need to bolster our marketing team and improve our


customer relationship management earlier on in the year. This pandemic has just given us that extra impetus to make these key appointments to set us up for the future.”


Nestlé partners with IDH Sustainable Trade Initiative to boost local sourcing in Central and West Africa


Nestlé has signed a Memorandum of Understanding with IDH Sustainable Trade Initiative, as part of the Grown Sustainably in Africa (GSA) programme. The three-year partnership aims to support


25,000 farmers and 50 Small and Medium Enterprises (SMEs), as well as open-up new markets for them in Cote d’Ivoire, Ghana and Nigeria, increasing employment and food security. The collaboration seeks to develop and empower


these farmers and SMEs to help Nestlé meet its goal of boosting from 60% to more than 70% by 2022, its responsibly and regionally produced, high-quality raw materials used in the production of Maggi, Milo and Cerelac. By improving local agricultural produce, imports of food crops for local markets will be reduced. “In line with Nestlé’s Creating Shared Value


approach, our new partnership with IDH will increase the capacity of farmers to produce high quality crops that will enhance local supply and help develop local economies – this is all part of our commitment to improving 30 million livelihoods in communities directly connected to our business activities” said Rémy Ejel, chief executive of Nestlé Central and West Africa.


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