NEWS | Industry Updates UK plain water market dips after 2018 heatwave
After a searing summer in 2018, UK sales of plain water slipped back in 2019, but were ahead of results for 2017, according to the new 2020 UK Plain Water Report from the food and drink experts Zenith Global. Volumes excluding water coolers and dispensers dipped 3.1% to
3,500 million litres in 2019, while value fell a more modest 2.5% to £2.7 billion. “Healthy
hydration has become firmly established as a driver for UK consumer behaviour over the past 20 years,” commented Zenith Global Chairman Richard Hall. “A hot summer always boosts sales, but everyday hydration is undoubtedly gaining impetus. “Plastic concerns, however, have dented growth recently and
UK plain water shares 2019
Sparkling 15%
Others 19%
Mineral 41%
UK plain water market 2014-19 000 million litres
4 3.6
Spring 40%
Still 85%
Total 3,500 million litres Source: Zenith Global Ltd 3 2.5 2 1 0 2014 Source: Zenith Global Ltd 2015 2016 2017 2018 2019 2.8 3.4 3.1 3.5
• 45% of the population are consumers. • Spring water has risen to a 40% volume share, just behind natural mineral water on 41%. • Still water accounts for 85% of volume and sparkling water 15%. • The top five brands by volume are Highland Spring, Evian, Nestlé Pure Life, Buxton and Volvic. • Retailer own labels have grown to a 43% volume share. • PET accounts for 97% of volume, with 11% having more than 50% recycled content. • Imports represented 15% of 2019 volumes.
consumers now have more refill options as well as dispense machines available. The industry has been energetic in lightweighing bottles, increasing recycling and using recycled content, but it may be some years before plastic has fully answered the sustainability call.” Among other findings of the new Zenith Global report: • The average supermarket price of plain water is 31 pence per litre, reducing to 23 pence per litre for retailer own labels.
• The average UK consumer buys one litre of plain water each week, 52.5 litres per year.
“The coronavirus outbreak has made hydration even more
important and boosted stockpiling sales in March, but the absence of hotel, restaurant, pub and travel sales during the lockdown will subdue the market in 2020. Over time, the market will surely recover its growth momentum,” concluded Mr Hall. The UK Plain Water Report 2020 examines the critical factors shaping the market, including production, imports and exports, leading companies and brands, packaging dynamics and distribution from 2014 with forecasts to 2024.
Telemetry devices also need to be ready for 4G migration,
warns Nayax As the US switches to the next generation of communication protocols, telemetric devices are among the most vulnerable. At present approximately 85 million devices in the US use 3G and fleet management technology is expected to be the most affected by the 4G migration. In the US, the 3G shutdown will be complete by 2022. While there is no one shutdown date, all of the four big carriers have addressed 2G, and most have provided updates regarding the 3G shutdown. Many providers have longevity agreements but it’s important to recognise where the future is heading. • Verizon– was set to turn off 2G and 3G at the end of 2019, however it’s been delayed until the end of 2020.
• Will no longer activate any devices that connect via 2G/CDMA. • Not that many suppliers • Sprint– expected to keep 2G going until the end of 2021, and will be 3G active until end of 2022. • Has stopped activating devices that connect with 2G/CDMA.` • AT&T– has already turned off 2G. • It is believed they will keep 3G going until end of 2021/early 2022. • T-Mobile– will turn off 2G at the end of 2020. • There has been no announcement about 3G. M2M telemetry can be vital to the success of unattended retail businesses which cannot always be in the field to monitor a fleet of machines. Telemetry opens the doors for operators in gaining
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insights into their business activities and understanding their consumers better. With access to real-time alerts, real-time issues can be attended to
more immediately and operators can reduce the risk having a business where there is minimal contact with sales transactions. The benefits operators gain from telemetry are not isolated when it works alongside a complete payment solution which can include cashless payment capabilities, software management and consumer engagement. When network carriers started sunsetting CDMA/2G Nayax was
ready with 3G-compatible solutions. Similarly, to minimise any hiccups, all of Nayax’s existing customers have already been transitioned to 4G. The company’s flagship telemetry devices, VPOS Touch, and AMIT, are 4G LTE ready upon purchase, both of which are available across the US. While the dates for total shutdown of 2G and 3G are in the future,
we see that the reliability of the CDMA service is already being impacted due to CDMA towers not being maintained anymore by the carriers,” commented Carly Furman, chief executive, Nayax LLC. “However, Nayax has prepared for the LTE migration and continue to have access to all critical data. As connectivity will further be affected by degrading towers, we recommend that our customers make the switch to 4G sooner, rather than later, to ensure continued excellent service.”
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