SELF-SERVICE TECHNOLOGY Self-service technology grows central to food service strategies


independently, helping sites remain operational even during quieter periods or outside peak hours. Manufacturers are responding to this demand with integrated self- service solutions designed to support modern catering and vending environments. VMC, for example, offers touchscreen kiosk technology which can


operate as a standalone ordering and payment point or as part of a wider micro-market set-up. The platform supports pre-ordering, digital loyalty and promotional functionality, enabling operators to enhance customer engagement while driving sales. In-house software also enables the creation of branded mobile apps, provides clear allergen and nutritional information at the point of sale, and delivers detailed back-office reporting with real-time sales and insights. VMC managing director Nick Bae says: “For operators, the benefits


Demand for self-service technology is accelerating as workplaces, hospitality venues and public spaces adapt to changing consumer behaviour and operational pressures. Hybrid working patterns, fluctuating footfall and rising labour costs are prompting operators to rethink traditional staffed models in favour of more flexible, technology-driven solutions. As a result, automated retail and self-service formats are becoming


a core part of modern foodservice strategies. Touchscreen kiosks, smart vending and micro-market concepts are increasingly being deployed as stand-alone solutions or integrated alongside staffed counters. These systems allow customers to browse, order and pay


are significant. Self-service technology reduces reliance on full-time staffing, improves efficiency during busy periods and minimises queues, while data-led reporting supports smarter purchasing and waste reduction. Flexible hardware options including varied screen sizes, mounting formats and multiple payment methods ensure solutions can be tailored to offices, education settings, healthcare sites and leisure environments. “End users benefit from faster service, greater convenience and enhanced choice, with intuitive interfaces that mirror the digital experiences they are accustomed to in retail and quick-service environments. “As adoption continues to grow, self-service technology is reshaping the industry, creating agile, cost-effective and customer-centric models that better reflect today’s dynamic operating landscape.”


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