NEWS | Industry Updates
The ever-increasing demand for fruit juices in every corner of the world is the key factor driving the global growth of orange concentrate goods. Orange juice concentrates are rich in vitamin C. Immunity-boosting, cognitive-boosting, and mood-boosting beverages are in high demand, and consumers want these advantages in their beloved fruit juices as well. To emphasise functional component combinations, orange will be blended with various berry, botanical, and citrus elements. Rising demand for convenience products in developed regions of North America and Europe is leading to an increasing demand for orange concentrates. Powdered concentrates will see a greater demand in the bakery
market for applications such as flavoring agents Juice concentrates are used in the bakery & confectionery industry in the form of a sweetener and colorant. It is also applied as icing to decorate baked products such as cakes and muffins. The utilisation of juice concentrates provides a balanced and natural flavour compared to plain water. Manufacturers consider juice concentrates as a suitable substitute for sugar during the production of bakery products, and the demand for health products has encouraged manufacturers to produce innovative and new products for consumers who are willing to pay a premium amount for the consumption of healthy bakery food. Bakery and confectionery manufacturers are incorporating fruit and vegetable components into their products to increase the nutritional content of the product, thereby attracting health-conscious consumers as well as a segment of consumers who want to indulge in these products but in a more mindful manner. The beverages segment is expected to dominate the juice concentrate market The beverage industry is one of the most flourishing industries in
Juice concentrates market grows
According to a research report published by MarketsandMarket, the global juice concentrates market is estimated to be valued at USD 73.7 billion in 2022 and is projected to reach USD 93.7 billion by 2027, recording a growth rate of 4.9% during the forecast period. As a part of adopting a clean and healthy lifestyle, there is a rise in consumption of fruit and vegetable juice concentrates by the consumers across the globe. The global market has also witnessed a rising demand for juice concentrates across different industries including food and beverages, bakery, dairy and others. With this rising demand, manufacturers have come up with various innovations and products to support the rising need. Oranges will have the highest CAGR during the forecast period in terms of value
the world and is influencing the juice concentrates market globally. Manufacturers are introducing new and innovative products to the market to suit the demand of the people who prefer fruit flavours in their drinks. Moreover, the health-conscious public has a high demand for health and energy drinks which has further driven the juice concentrates market as juice concentrates provide the required nutrition in these drinks. There is a high demand for flavoured milk in developed regions such as Europe, which has led to the demand for fruit concentrates in milk to satisfy the consumers taste buds. North America is projected to be the second largest market in the juice concentrate industry. The North American juice concentrates market has an important
share in the markets of fruits such as cranberry, lime, and lemon. The markets within North America studied for this report are the US, Canada, and Mexico. The U.S. contributes to two-thirds of the global cranberry production, and hence, the number of manufacturers of cranberry concentrates in this country is high.
New deputy chairman for the WHA
The Water Dispenser & Hydration Association (WHA) has announced the appointment of Mark Cross as its deputy chairman, with immediate effect. Mark Cross is sales & marketing director at Waterlogic GB and managing director at MIW Water
Cooler Experts and has over 20 years’ commercial experience in the UK water dispenser sector. He has worked with Nestle Water Coolers and Angel Springs, taking on roles that included field sales, key account management, digital marketing, and customer relationship management. Jon Wicks, chairman of the WHA, said: “Mark is the perfect choice as deputy chairman. As a member of our EC (board) he has been involved in the strategic planning for the industry association since its formation two years’ ago and has a wealth of industry sector experience as well as marketing knowledge and energy to help take the WHA forward.” Mark Cross succeeds James Anderton who stepped down from the role last month.
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